Lodestar UM wins Zomato’s media account worth more than Rs 150 crore
Lodestar UM, part of IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform Zomato, following a competitive pitch.
The size of the account is said to be more than Rs 150 crore, according to highly placed sources in the industry.
Lodestar UM will manage the integrated media mandate for Zomato, including strategy, planning and buying. The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM.