Lodestar UM retains Samsung India’s media duties worth Rs 500 to 600 crore

May 20, 2019 | Share this article

After a year-long competitive pitch, Lodestar UM of IPG Mediabrands has retained Samsung India’s media duties estimated to be around Rs 500 to 600 crore.

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The pitch that went on for over 10 months had all leading agencies in the fray. As per industry sources, Lodestar and Mindshare made it to the final round with IPG’s Lodestar UM eventually retaining the account.

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