Lodestar UM retains Rs 500 crore Mahindra & Mahindra media business after 4-month pitch

November 12, 2019 | Share this article

IPG Mediabrands’ Lodestar UM has managed to retain the media account of Mahindra & Mahindra after a four-month-long competitive pitch.

The vehicle maker, which spends around Rs 500 crore on media annually, is one of Lodestar UM’s oldest and most prestigious media accounts with a relationship of more than two decades.

Six top media agencies took part in M&M’s pitch initiated in July.

As part of the mandate, Lodestar UM will continue to handle the media duties ac across all media touch points, including core and specialised media—digital, listening centre, content, and out of home (OOH)—across all Mahindra businesses like personal vehicles, commercial vehicles, farm equipment sector, trucks, real estate, finance, and corporate.

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