Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

September 25, 2019 | Share this article

Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India’s largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas Tour of India.

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