Lab Podcast — Episode 39 Outlook 2019: China POV

April 25, 2019 | Share this article

Joined by special guest Lin Liu, Chief Strategy Officer of UM China, Scott and Richard have a fun chat about how the trends in our 2019 annual Outlook report are playing out in China, the similarities we see in the unbundling of search and the rise of lifestyle brands, and the divergence in regards to tech regulations as well as attitudes towards data privacy and automation between the West and the East.

China’s unique digital ecosystem makes this an interesting conversation to have, as it presents a different perspective on some of the key issues U.S. marketers face, and we hope you find this episode insightful and thought-provoking.

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