Kmart Australia deploys AR furniture demos in programmatic web-based ads

August 6, 2019 | Share this article

Kmart Australia, which is owned Wesfarmers, worked with agency Universal McCann and immersive technology developer OmniVirt on the effort, which lets consumers virtually visualize decor and furniture products available at the chain’s stores in their home and other environments.

Users can select and move the products via their smartphone camera without having to download a special app. The interactive ads are running across publishers including the Daily Mail, Yahoo!, Reddit, Buzzfeed and Apartment Therapy.

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