IPG Mediabrands’ Mike Kay Promoted Across To Client Role At Initiative Sydney
Mike Kay has been appointed head of client advice and business development at Initiative Sydney following a series of new business wins at the agency, including the $30 million Carnival Australia portfolio, KPMG, ARN and Fujitsu.
“Our Sydney clients and media-owner partners will benefit greatly from Mike’s experience and leadership capabilities,” said Initiative Australia CEO Melissa Fein. “He is a very talented business leader who will contribute not only to our clients’ progress but also to our overall business.”
In his new role Kay will also be a member of Initiative Australia’s senior leadership team.