IPG Mediabrands will launch its market forecasting unit MAGNA in India next month, said Leigh Terry, CEO, IPG Mediabrands, APAC.
“India is in the top three markets in the APAC region and we are big in India… We want to continue to reinforce and grow our market position. (And) with the launch of Magna, take the next step in leveraging our scale in the country,” Terry added. China and Australia are the other counties in the top three apart from India.
The new entity will be headed by Hema Malik, COO, Lodestar UM and Arun Sharma, managing partner, Initiative, in India in addition to their current roles.
The company is also looking at some acquisitions in analytics, artificial intelligence and machine learning space.