IPG Mediabrands’ media agency Initiative has promoted Jeff Franco as the head of Initiative Singapore and regional managing partner Initiative APAC. He last helmed the role of regional growth director of Initiative APAC.
In his new role, Franco (pictured) will be responsible for driving the growth agenda for the Initiative Singapore office, as well as driving account management across the region for the agencies blue chip client base which includes LEGO, Carlsberg and Amazon.
Based in the Initiative regional headquarters in Singapore, his new role is effective April 2020. Franco will report to Will Anstee, president Initiative APAC and David Haddad, CEO IPG Mediabrands Singapore.