McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion.
The results continue an upswing in fortunes for the world’s fourth-largest ad holding company in a tough market for its competitors. Interpublic’s 5.5% organic growth for 2018 put it well ahead of (the much larger) Omnicom’s 2.6% and Publicis Groupe’s 0.1%. Moreover, Interpublic’s figure did not include the contribution of its major acquisition, data company Acxiom. The holding company over-delivered for the fourth quarter, after previously saying that it expected 4% to 4.5% organic growth.
Net income was up more than 27% for Q4 (to $342.5 million), with an 11.8% jump (to $637.7 million) for the full year. On a regional basis, US organic revenue growth was 6.3%, while international growth was 8%. A strong contribution from IPG Mediabrands helped Interpublic’s advertising segment record 6% organic growth, while the UK was also a bright spot with 9.7% organic growth.