Interactive Avenues bags digital mandate for Too Yumm!
Interactive Avenues has been appointed as the digital agency for Too Yumm!
IA’s mandate includes driving brand awareness, facilitating trials, and creating brand loyalists and advocates who will help evangelise Too Yumm! over other fried snacks.
Talking about the association, Anupam Bokey, CMO, Guiltfree Industries Ltd said, “In this short span, we have already achieved the set benchmarks in our partnership with Interactive Avenues. With the ongoing campaigns, we’re sure that this will only grow exponentially. Both the brand and agency teams recognise the potential of the brand and our vision for it. That’s what will work in developing a very healthy and fruitful relationship in the long run.