Initiative wins Tourism Vancouver account

May 7, 2019 | Share this article

Tourism Vancouver has appointed Initiative Australia to its media account, following a successful collaborative ideation process with McCann West in Vancouver, Canada.

The agency will work across Tourism Vancouver’s media strategy, planning and buying with a focus on digital media.

“The working partnership with Tourism Vancouver, Initiative and McCann demonstrates our effectiveness and creativity across the global network to tap into the nuances in each of Tourism Vancouver’s target markets,” McCann West Canada president Karen Pearce says.

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