Initiative wins pitch for Pernod Ricard media account

March 5, 2020 | Share this article

IPG Mediabrands media agency Initiative has won a competitive pitch for Pernod Ricard Winemakers’ account, the world’s second-largest wine and spirits seller.

With the win, which takes effect on 1 April, Initiative becomes the agency of record across a portfolio including Absolut Vodka, Jameson, Malibu, G.H. Mumm, and Jacob’s Creek.

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