Initiative wins GPC account, including major auto retail brand Repco
Australasia’s largest automotive aftermarket parts and accessories provider, Genuine Parts Company (GPC) ANZ, has appointed Initiative Melbourne to manage its media planning and buying portfolio following a competitive pitch process. The handover is official from June 2020 and covers both the Australian and New Zealand markets.
GPC ANZ manages a substantial portfolio of automotive aftermarket, generalist and specialty, retail and trade brands, including but not limited to, Repco, NAPA and Sparesbox. Their pursuit to find a new media agency comes soon after launching revised brand propositions and an internal business transformation. The appointment will assist GPC enhance future Marketing campaigns and activations.