Initiative Netherlands Wins Harman Netherlands Account
Harmon Netherlands announced that Initiative Netherlands has won their business, as the result of an international pitch. The partnership includes a broad range of media services such as strategy, insights, branded content and the planning and procurement of all media.
Harman designs and manufactures consumer audio products and systems for the automotive and music industry. It has 19 premium brands including JBL, AKG, Harman Kardon, Mark Levinson and Revel. The company has 28,000 employees in the Americas, Europe and Asia. Sales in 2015 amounted to $ 6.5 billion.