Initiative Named # 1 in New Business in Latin America

February 10, 2016 | Share this article

Initiative , the global communications network IPG Mediabrands and part of Interpublic Group of Companies , was named # 1 agency performance in new business in Latin America in 2015.

The consultancy R3 New Business League evaluated more than 7,000 accounts globally in over six continents. R3 exhaustively monitors the behavior of new business monthly, which has strengthened by adding new performance indicators that continually share with advertisers and agencies worldwide.

In 2015, Initiative expanded its portfolio of customers, winning major advertisers both regional and local levels, including Alcatel Onetouch are BMW Group, LATAM Airlines Group and Unilever besides whom have been working for more than a decade.

“This is a great recognition for Initiative in Latin America. It is the result of great teamwork that constantly seeks to develop innovative business solutions for customers. Now the challenge is to maintain our leadership, continue up front, we have big plans to continue bearing fruit in 2016 , “said Andrea Suarez , CEO of Latin America for IPG Mediabrands.

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