If Elizabeth Warren became POTUS and broke up big tech, what would marketing look like?

March 13, 2019 | Share this article

If the US senator Elizabeth Warren were elected to the White House and carried through on her promise to loosen the grip that big tech has over society and business, the resultant changes would flip the marketing landscape on its head – says Ben Poole of Reprise

United States senator Elizabeth Warren has vowed to break up the tech giants, if she is elected to the White House in 2020.

A bold claim. But what are the ramifications for media and marketing land, if that ever happens and she keeps to her word?

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