Have consumers in Asia Pacific changed their digital consumption habits during coronavirus?

June 8, 2020 | Share this article

The digital consumption habits of consumers, whether globally or in Asia Pacific, has seen tremendous changes in response to the pandemic.

It is clear that after stay-at-home measures were imposed, new media behaviors have emerged fueled by disrupted daily routines and crisis-induced anxiety, notes Kasper Aakerlund, president of APAC at Universal McCann.

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