Goafest 2019: More real work is winning this year, says Shashi Sinha
Shashi Sinha, CEO of IPG Mediabrands India and Chairman of the Awards Governing Council of Goafest 2019, talks about the judging process, industry participation level and scope of the Abby Award.
Talking of the quality of the Abby Awards this year, IPG Mediabrands India CEO Shashi Sinha, Chairman of the Awards Governing Council at Goafest, says, “A few big agencies have not come, but compared to last year, the overall number of entries is the same, about 2,700 in total. Many agencies that participated last year have pulled out, but this year there are new ones coming in, so we have the same number of agencies overall; in fact there is a 15-20% increase in the number of people attending the festival.
A very good sign is that thanks to a big master jury, a lot more of real or mainstream work, meaning work that you see around you on TV, etc., are the winners. There is less of work which is specially created for awards this year. More real work is winning. Like every year, there is an increase in data intake and technology, perhaps a little bit more of it is happening, especially in media.”