Global clients demand consistency in strategy: IPG

April 9, 2018 | Share this article

Global clients expect consistency in skill sets and approaches towards the distribution and tactics that drive a brand strategy across the world.

In an effort to provide global clients with consistency in capabilities around data, programmatic, and technology stacks, IPG Mediabrands recently held an internal conference and leadership training sessions for Cadreon in Singapore.

Speaking to Campaign Asia-Pacific, Arun Kumar, IPG Mediabrands’ first global chief data and marketing-technology officer, and Erica Schmidt, global CEO at Cadreon, shared details about the training for its senior leadership and the direction of programmatic.

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