We had the pleasure to talk to Paras Mehta – Business Head at Cadreon and gain some insights into the data industry in India, how Cadreon looks at data, and what it has worked best with zeotap.
You can read the full interview below:
Give us a little intro about yourself and the role at your company.
My association with the digital ad industry is close to 2 decades old. The pace at which the industry, products/tech associated with the industry and the internet, in general, have moved, have never failed to amuse me. The industry has never failed to keep me its student ever since I’ve started working after my studies. I have had an opportunity to work on various ad tech products. Had the fun of working on an ad server called NetGravity V.3.5, which was bought by DoubleClick and later DoubleClick was bought by Google.