China industry insiders assess the COVID-19 impact
China-based leaders from Dentsu Aegis, UM, Kantar and more discuss effects and strategies.
The novel coronavirus is significantly affecting the marketing and advertising industry, with the impact already exceeding that of the SARS crisis. The effects on businesses are being felt across all different industries, running the gamut from postponing the resumption of office operations, brand outlet closures and consumers staying home and spending less. But how will this epidemic specifically affect the marcomms business in China? How should brands respond to the epidemic crisis and adjust their marketing strategies? Campaign China interviewed senior managers and industry experts. Here is their take.