Gain insight into the magnetic brand idea behind one of the biggest Super Bowl campaigns ever executed. In 2018 Tourism Australia convinced the world a new Dundee film was on the horizon, but this was all an elaborate rouse to showcase the world-class experiences on offer in Australia. From an unbranded launch, unique audience targeting,
Speaking at Innovfest Unbound to Leigh Terry, APAC CEO of IPG Mediabrands, who worked with TA on the media side for the campaign, Ronson said deciding to target the Super Bowl was a huge step to take, but one they were comfortable with because all stakeholders had bought into the ‘Dundee’ creative, produced by Droga5.
IPG-owned UM took the top ranking for new business wins that included AGL and the Australian federal government and has topped the leaderboard for all of 2018. View the Full Article
Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, fuelled by headline-grabbing contributions
IPG Mediabrands’ Universal McCann has again come out on top of R3’s monthly list of new business wins for March for Aussie media agencies. View the Full Article
UM Australia has confirmed its appointment by the federal government as its master media agency, following B&T’s story yesterday. The appointment follows an exhaustive five-month statutory review period and will be for an ongoing period of three years, with a potential extension for a further three years. UM has extensive experience with the government’s media,
Universal McCann (UM), Society and Ensemble Worldwide had a good showing at the Malaysian Digital Association’s (MDA) all-new d Awards. UM came out tops with a gold for Best Use of Mobile with Unifi, TM, and two silvers – one for Best Use of Data with KFC, and another for Best Integrated campaign for work
Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally which consisted of four Golds to go with three Silvers and Bronze metals each. The agency won two Golds each for ‘Samsung-NDTV camera phone partnership’ (Samsung) and
The idea that Accenture and its ilk are superseding agencies only affects those that don’t change with the media landscape, according to UM’s global CEO. The rise of consultancies in the media and marketing space is a big problem for agencies. Full stop. Yet the danger lies in the premise, according to Daryl Lee, global
“Limitless Choice and Information Overload – the New Enemy for Travellers”, UM Worldwide Global Chief Innovation Officer Chad Stoller will deconstruct the touchstone emotional moments of travelers in this exclusive research reveal at Mumbrella Asia Travel Marketing Summit on 16th April 2018.