IPG Mediabrands

Gain insight into the magnetic brand idea behind one of the biggest Super Bowl campaigns ever executed. In 2018 Tourism Australia convinced the world a new Dundee film was on the horizon, but this was all an elaborate rouse to showcase the world-class experiences on offer in Australia. From an unbranded launch, unique audience targeting,

Speaking at Innovfest Unbound to Leigh Terry, APAC CEO of IPG Mediabrands, who worked with TA on the media side for the campaign, Ronson said deciding to target the Super Bowl was a huge step to take, but one they were comfortable with because all stakeholders had bought into the ‘Dundee’ creative, produced by Droga5.

Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, fuelled by headline-grabbing contributions

UM Australia has confirmed its appointment by the federal government as its master media agency, following B&T’s story yesterday. The appointment follows an exhaustive five-month statutory review period and will be for an ongoing period of three years, with a potential extension for a further three years. UM has extensive experience with the government’s media,

The idea that Accenture and its ilk are superseding agencies only affects those that don’t change with the media landscape, according to UM’s global CEO. The rise of consultancies in the media and marketing space is a big problem for agencies. Full stop. Yet the danger lies in the premise, according to Daryl Lee, global

Final sessions for Travel Marketing Summit announced

March 29, 2018 | Share this article

“Limitless Choice and Information Overload – the New Enemy for Travellers”, UM Worldwide​ Global Chief Innovation Officer Chad Stoller will deconstruct the touchstone emotional moments of travelers in this exclusive research reveal at Mumbrella Asia Travel Marketing Summit on 16th April 2018.