Lodestar UM, part of IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform Zomato, following a competitive pitch. The size of the account is said to be more than Rs 150 crore, according to highly placed sources in the industry. Lodestar UM will manage the integrated media

We explore some of the major preoccupations of today’s media-agency world, from consultancy expansion to building the right talent pipeline. The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new

McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion. The results continue an upswing in fortunes for the world’s fourth-largest ad holding

UM’s ‘balancing act’ for 2019

February 12, 2019 | Share this article

UM CEO Fiona Johnston has outlined her plan for the agency in 2019, stating there will be a focus on balancing work between “simplifying changing media” and “delivering on its wins” of 2018. Speaking exclusively to AdNews, Johnston, whose agency spent last year notching up big business wins including the $150 million master media account

Pretty awards all in a row

January 3, 2019 | Share this article

IPG Mediabrands scoops gold prizes one after another ONE after another. That seems to describe the awards that IPG Mediabrands Malaysia’s group agencies have been winning of late. The victory does not stop here. IPG Mediabrands’ full service global media agency Universal McCann (UM) this month bagged its latest accolade where it struck gold for

Leading media agency chief shares with CMO her efforts to bring human thinking into digital and data and why simplicity is key to helping the organisation earn the trust of clients. Whether your brand is responsive and entrepreneurial in market, engages in strategic brand building or invests in digital or traditional media channels, consumers are

IPG Mediabrands agency UM has has appointed planning ‘veteran’ Lin Liu as chief strategy officer in Shanghai. She was previously at Isobar China, as head of strategy and planning. The announcement: UM, the strategic media agency within IPG Mediabrands, announced that it has appointed Lin Liu to Chief Strategy Officer. A veteran in strategic planning

UM again held off all-comers for the month following wins that included AGL and the Australian federal government. M2M jumped two spots to take second spot for the month, followed by Carat, OMD and PHD rounding out May’s top five. View the Full Article

IPG Mediabrands names APAC president for UM

June 28, 2018 | Share this article

IPG Mediabrands’ Hong Kong CEO Kasper Aakerlund will lead UM in APAC, taking the newly created role of president. Aakerlund joined as Hong Kong CEO in September 2016. He will relocate from Hong Kong to Singapore, and the appointment is effective immediately. In the new role reporting Leigh Terry, IPG Mediabrands APAC CEO, and Daryl