The idea that Accenture and its ilk are superseding agencies only affects those that don’t change with the media landscape, according to UM’s global CEO. The rise of consultancies in the media and marketing space is a big problem for agencies. Full stop. Yet the danger lies in the premise, according to Daryl Lee, global

Final sessions for Travel Marketing Summit announced

March 29, 2018 | Share this article

“Limitless Choice and Information Overload – the New Enemy for Travellers”, UM Worldwide​ Global Chief Innovation Officer Chad Stoller will deconstruct the touchstone emotional moments of travelers in this exclusive research reveal at Mumbrella Asia Travel Marketing Summit on 16th April 2018.

UM Still Tops For New Media Wins For February 2018

March 29, 2018 | Share this article

Universal McCann has continued its excellent form into 2018, retaining the number one spot for new media wins for the month of February according to the latest R3 data. View the Full Article

IPG Mediabrands Malaysia agencies Universal McCann (UM) and Initiative including BPN have topped Recma’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia. The qualitative evaluation, which is published twice yearly, cements IPG Mediabrands as the leading network with a qualitative score of 43 points,

UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and technology officer. Grivas has helped lead UM as chief digital officer for the past six years and steps into her new role effective immediately.

Says Fiona Johnston (right), CEO, UM Australia: “I am delighted to be promoting Maria to this important position for our business. As data and technology continue to frame the dynamic future of our clients’ businesses, it is critical that we stay on top of this evolution, and Maria’s global experience in this space is unique to do so. No one has all the answers on the future, and some are trying to complete this unknown with badged on tools and techniques. With Maria at the heart of our analytics, data and technology, it allows us to create the best joined up thinking we can for our client outcomes, with human and machine intelligence at the heart.”

UM Announces Key Hires For Melbourne and Sydney

December 8, 2017 | Share this article

IPG Mediabrands-owned media agency UM Australia has announced the appointment of Eaon Pritchard as head of strategy in Melbourne and Claudia Rossi as client business analytics lead for UM Sydney. Pritchard has been head of strategy for dentsu X in Melbourne for the past 18 months, and prior to that he was at RMIT on

IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has appointed UM as AOR for the Singapore Institute of Management (SIM) following the conclusion of a competitive review.

Originally founded by the Singapore Economic Development Board, the Singapore Institute of Management is one of Singapore’s leading private education institutions.

IPG Mediabrands Singapore Managing Director David Haddad commented, “SIM provide diverse learning experiences with an overarching vision to be the centre of excellence in education, management development & lifelong learning. UM’s core behaviour of curiosity makes for a symbiotic relationship between our two organisations.”

Mr Haddad continues, “We are really excited to partner with SIM at this exciting junction of their transformation journey to disrupt and revisualise the education models for today’s consumer”

Tony Lai, Director Brand, Marketing and Recruitment SIM commented “The choice for a strategic media partner for SIM’s transformation is an important one. UM has shown us that they have both originality as well as tenacity. Originality in terms of thinking out fresh new concepts and tenacity in terms of assuring us that they have the chops to get it done!”

UM’s appointment is effective immediately.

It’s so easy to get swept up by headline-grabbing technologies that might prove to be marketer must-haves, that it’s sometimes hard to remember what’s already a reality.

With that in mind, it’s far more worthwhile for marketers to instead focus on four areas that, while still emerging, are sure to be with us for the long haul: live video, cross-screen audience measurement, addressable content and location reputation.

These are among more than 30 innovations and trends in content, data and measurement, formats and platforms that are attracting attention today.

SingEx Picks UM Singapore for Media Agency Duties

October 19, 2017 | Share this article

MICE provider SingEx has appointed IPG Mediabrands’ UM as its media agency. The appointment is effective immediately and follows a pitch which saw four other agencies vying for the account. Marketing has reached out to UM and SingEx for additional comment.

Ian Fong, director marketing and communications SingEx, said in a statement that during the tender review process, SingEx was looking for a partner which understood its ambition for media and digital transformation.

“UM was selected based on its existing and proven history of media planning and buying expertise, and its ability to strategically assess and deliver a plan that will aid our transformation requirements moving forward,” Fong explained.

Meanwhile, David Haddad, managing director for Singapore said with a growing emphasis on the digital transformation of its business and communications, SingEx is committed to delivering a personalised, connected and consumer centric brand experience for its customers.