IPG Mediabrands

UM again held off all-comers for the month following wins that included AGL and the Australian federal government. M2M jumped two spots to take second spot for the month, followed by Carat, OMD and PHD rounding out May’s top five. View the Full Article

IPG Mediabrands names APAC president for UM

June 28, 2018 | Share this article

IPG Mediabrands’ Hong Kong CEO Kasper Aakerlund will lead UM in APAC, taking the newly created role of president. Aakerlund joined as Hong Kong CEO in September 2016. He will relocate from Hong Kong to Singapore, and the appointment is effective immediately. In the new role reporting Leigh Terry, IPG Mediabrands APAC CEO, and Daryl

Gain insight into the magnetic brand idea behind one of the biggest Super Bowl campaigns ever executed. In 2018 Tourism Australia convinced the world a new Dundee film was on the horizon, but this was all an elaborate rouse to showcase the world-class experiences on offer in Australia. From an unbranded launch, unique audience targeting,

Speaking at Innovfest Unbound to Leigh Terry, APAC CEO of IPG Mediabrands, who worked with TA on the media side for the campaign, Ronson said deciding to target the Super Bowl was a huge step to take, but one they were comfortable with because all stakeholders had bought into the ‘Dundee’ creative, produced by Droga5.

Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, fuelled by headline-grabbing contributions

UM Australia has confirmed its appointment by the federal government as its master media agency, following B&T’s story yesterday. The appointment follows an exhaustive five-month statutory review period and will be for an ongoing period of three years, with a potential extension for a further three years. UM has extensive experience with the government’s media,