Initiative

IPG Mediabrands India has come up with a film featuring the communication network company’s women leaders across all their offices in India. On account of this year’s International Women’s Day theme, #BalanceForBetter, IPGMediabrands has come up with a film featuring the communication network company’s women leaders across all their offices in India. IPG has 10

Outlook 2019: The APAC POV

March 7, 2019 | Share this article

By Sharon Soh (Head of Strategy, APAC, UM Worldwide) How the trends from our Outlook report are playing out across the diverse Asia-Pacific region Unintended Consequences In the West, privacy scandals, the spread of propaganda on social platforms, and a growing perception of monopolistic practices have turned public sentiment against the big four technology companies

Lodestar UM, part of IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform Zomato, following a competitive pitch. The size of the account is said to be more than Rs 150 crore, according to highly placed sources in the industry. Lodestar UM will manage the integrated media

We explore some of the major preoccupations of today’s media-agency world, from consultancy expansion to building the right talent pipeline. The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new

McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion. The results continue an upswing in fortunes for the world’s fourth-largest ad holding

UM’s ‘balancing act’ for 2019

February 12, 2019 | Share this article

UM CEO Fiona Johnston has outlined her plan for the agency in 2019, stating there will be a focus on balancing work between “simplifying changing media” and “delivering on its wins” of 2018. Speaking exclusively to AdNews, Johnston, whose agency spent last year notching up big business wins including the $150 million master media account

Pretty awards all in a row

January 3, 2019 | Share this article

IPG Mediabrands scoops gold prizes one after another ONE after another. That seems to describe the awards that IPG Mediabrands Malaysia’s group agencies have been winning of late. The victory does not stop here. IPG Mediabrands’ full service global media agency Universal McCann (UM) this month bagged its latest accolade where it struck gold for

Leading media agency chief shares with CMO her efforts to bring human thinking into digital and data and why simplicity is key to helping the organisation earn the trust of clients. Whether your brand is responsive and entrepreneurial in market, engages in strategic brand building or invests in digital or traditional media channels, consumers are

IPG Mediabrands agency UM has has appointed planning ‘veteran’ Lin Liu as chief strategy officer in Shanghai. She was previously at Isobar China, as head of strategy and planning. The announcement: UM, the strategic media agency within IPG Mediabrands, announced that it has appointed Lin Liu to Chief Strategy Officer. A veteran in strategic planning