UM

UM Australia has been appointed to the $10 million media account for Menulog, after its parent company Just Eat appointed the agency globally, following a competitive pitch. AdNews can reveal that UM Sydney will handle all local media buying and planning for the online food delivery service. The account also included responsibilities for the New

Joined by special guest Lin Liu, Chief Strategy Officer of UM China, Scott and Richard have a fun chat about how the trends in our 2019 annual Outlook report are playing out in China, the similarities we see in the unbundling of search and the rise of lifestyle brands, and the divergence in regards to

Initiative Australia has named Chris Colter as national strategy director. Colter joins from fellow IPG Mediabrands agency UM, where he has held a number of roles since 2012, most recently as Sydney strategy director. In this role, he became known for his work on the Tourism Australia Dundee campaign. “We are delighted to have Chris

KUALA LUMPUR: Media agency Universal McCann, under IPG Mediabrands, collected a total of nine awards including two main awards at the Malaysian Digital Association’s (MDA) d Awards 2019 on Thursday. Held at Bangsar Shopping Centre, d Awards 2019 by the Malaysian Digital Association recognises and honours talent and brands that embrace technologies. Universal McCann captured

AdNews Agency of the Year: winners revealed

April 5, 2019 | Share this article

The winners of this year’s AdNews Agency of the Year Awards have been revealed, with IPG Mediabrands-owned agency UM crowned ‘Agency of the Year’. In what was arguably one of the biggest turnaround stories in adland, UM won AdNews’ highest honour after countless client wins including The Australian Government’s master media account, Heineken, Amex, AGL

UM Appoints New Chief Strategy Officer

March 29, 2019 | Share this article

UM Australia has announced the appointment of Raj Gupta as national chief strategy officer. He will join UM’s senior leadership team and report to CEO Fiona Johnston. Gupta comes from a strong legacy of strategic foundations having led Wavemaker and MEC’s strategy in APAC for the past 10 years. He also has a firm place

Agency Report Card 2018: UM

March 19, 2019 | Share this article

UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda. UM presented a fairly convincing case for being the leader of IPG’s media agency brands last year, as its global acquisition of Acxiom Marketing Solutions allowed UM time to reinvent itself in business analytics. In APAC, the Acxiom purchase

UM Brisbane appoints new general manager

March 19, 2019 | Share this article

UM Australia has appointed Liam Loan-Lack to general manager of UM Brisbane, as the agency looks to strengthen its presence in the “overlooked” market. Loan-Lack moves back into a single agency after operating as a group business director for IPG Mediabrands, acting as client lead across both UM and Initiative. View the Full Article

At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace. It’s no secret that Southeast Asia is a fast-changing landscape for advertisers. But consider this: 40 percent of the population of 659 million falls into the MACS category (middle-class and affluent consumers.) Over the next