Initiative

Editor’s note: China is about two months ahead than the rest of the world in the fight against COVID-19, and our team from China is leveraging this foresight to offer their thoughts on the long-term impact of COVID-19 and the post-pandemic implications for brands. This is the first entry in the “COVID Lessons from China”

Connected homes: APAC embraces smart home living

March 26, 2020 | Share this article

In a few more years, our homes will become another key interface, increasingly similar to our smartphones, where a wide range of products and services are integrated. The battle for the smart home has started, with many tech giants and a range of industries already making a beeline for Asia. The writer is Sharon Soh,

SOUNDING BOARD: From consumer behaviour to content economics to investment in technology, several factors may have impacted Hooq’s failure to adequately monetise its service. Analysts divulge what others can learn from its downfall. Singtel’s shock decision to shutter Hooq this week after it struggled to find a viable business model for the Southeast Asian video

China industry insiders assess the COVID-19 impact

February 20, 2020 | Share this article

China-based leaders from Dentsu Aegis, UM, Kantar and more discuss effects and strategies. The novel coronavirus is significantly affecting the marketing and advertising industry, with the impact already exceeding that of the SARS crisis. The effects on businesses are being felt across all different industries, running the gamut from postponing the resumption of office operations,

With a digital savvy population and over 4.6 million social network users (as of 2018) in Malaysia, it comes as no surprise that Malaysia is no stranger to influencer marketing. Amit Sutha, CEO UM Studios and Ensemble Worldwide, told A+M that the Malaysia market is brimming with talent and can aid from technical skills of

How a media planner’s job has changed in a decade

December 18, 2019 | Share this article

Three media planners in Australia tell Campaign they’re more responsive, contributing more to business outcomes than at the start of the 2010s. The media landscape has changed drastically since 2010. Each year since has brought with it a new mix of consumer behaviour, media preferences and tech trends. That, coupled with the ubiquitous availability of

Meet the Remix Culturalists

December 16, 2019 | Share this article

This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker. Wave X helped Mr Marketer identify his core audience, their passions, online hangouts and the specific needs he would have to address at each stage of the purchase journey. Our forthcoming articles will

Mudah.my has leveraged the hype surrounding the new Star Wars Movie, Star Wars: The Rise of Skywalker, to launch its “Mudah.my Sell Wars” campaign on YouTube which features banner ads urging consumers to visit Mudah.my. Done in collaboration with UM and Ensemble Worldwide, the campaign runs until 31 December 2019. View the Full Article