UM Announces Key Hires For Melbourne and Sydney

December 8, 2017 | Share this article

IPG Mediabrands-owned media agency UM Australia has announced the appointment of Eaon Pritchard as head of strategy in Melbourne and Claudia Rossi as client business analytics lead for UM Sydney. Pritchard has been head of strategy for dentsu X in Melbourne for the past 18 months, and prior to that he was at RMIT on

IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has appointed UM as AOR for the Singapore Institute of Management (SIM) following the conclusion of a competitive review.

Originally founded by the Singapore Economic Development Board, the Singapore Institute of Management is one of Singapore’s leading private education institutions.

IPG Mediabrands Singapore Managing Director David Haddad commented, “SIM provide diverse learning experiences with an overarching vision to be the centre of excellence in education, management development & lifelong learning. UM’s core behaviour of curiosity makes for a symbiotic relationship between our two organisations.”

Mr Haddad continues, “We are really excited to partner with SIM at this exciting junction of their transformation journey to disrupt and revisualise the education models for today’s consumer”

Tony Lai, Director Brand, Marketing and Recruitment SIM commented “The choice for a strategic media partner for SIM’s transformation is an important one. UM has shown us that they have both originality as well as tenacity. Originality in terms of thinking out fresh new concepts and tenacity in terms of assuring us that they have the chops to get it done!”

UM’s appointment is effective immediately.

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SingEx Picks UM Singapore for Media Agency Duties

October 19, 2017 | Share this article

MICE provider SingEx has appointed IPG Mediabrands’ UM as its media agency. The appointment is effective immediately and follows a pitch which saw four other agencies vying for the account. Marketing has reached out to UM and SingEx for additional comment.

Ian Fong, director marketing and communications SingEx, said in a statement that during the tender review process, SingEx was looking for a partner which understood its ambition for media and digital transformation.

“UM was selected based on its existing and proven history of media planning and buying expertise, and its ability to strategically assess and deliver a plan that will aid our transformation requirements moving forward,” Fong explained.

Meanwhile, David Haddad, managing director for Singapore said with a growing emphasis on the digital transformation of its business and communications, SingEx is committed to delivering a personalised, connected and consumer centric brand experience for its customers.

The annual Sydney NGEN Halloween party has been saved from the gallows this year by last minute contributions from media agencies Initiative and UM, as well as cinema & outdoor giant Val Morgan.

The NGEN Halloween Party is one of the industry’s most anticipated events and is usually supported financially by media owners, but this year the call for sponsors went unanswered.

NGEN e-mailed its 2,000 Sydney members in late September to announce the death (ironically) of their Halloween party.

Enter Initiative and UM.

A few calls later, the two Mediabrands agencies had teamed up with Val Morgan to raise the funds required, and the party is now back on for NGEN professionals at The Lair in Sydney’s Metro Theatre, on Thursday 26th of October.

UM Australia wins ING’s national media portfolio

October 11, 2017 | Share this article

UM Australia has retained ING Direct’s national media account after a review process that started in March this year.

The win is the first for new CEO Fiona Johnston who returned to the media agency this week after two-and-a-half years with executive consultancy Wild and Safe.

“We are immensely proud to be awarded this business from such a respected client,” said Johnston.

“I could not be more proud of the UM pitch team who have worked so hard and intelligently in helping ING work towards a clear vision for its media and customer engagement.”

ALTBalaji Names Lodestar UM to Media Duties

October 5, 2017 | Share this article

ALTBalaji, a OTT platform, has assigned its media duties to Lodestar UM. The mandate includes print, television, online, out of home (OOH) and radio.

Manav Sethi, chief marketing officer, ALTBalaji, said, “At ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UM’s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision.”

Ensemble Worldwide, UM Malaysia, DigitasLBi US and BBH UK are the three Grand Prix winners for their work for KFC and Whirlpool and at the first global WARC Awards, recognising next-generation marketing effectiveness.

Ensemble Worldwide, UM Malaysia are winners of the Effective Use of Content Strategy Grand Prix for their KFC campaign ‘Stealing a burger-march on McDonald’s using real-time data’ for which they employed programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger in Malaysia.

Commenting, judge Charles Baker, Strategy Director, BBDO Hearts & Science, said: “McDonald’s is the king of burgers so for KFC to make something enduring that could be fun for kids is smart. This is all about building preference and repeat visits.”

Branded Content Bridges Gap

August 21, 2017 | Share this article

Global UM chief executive Daryl Lee — the man with a $US18 billion advertising budget — floats a novel idea that he believes could change the fundamentals of the stressed newspaper advertising model: branded content.

Lee doesn’t mince his words when describing branded-content’s growth potential for local publishers after working closely with The New York Times’s ­T Brand Studio since its inception in 2014.

“We can’t keep up with the demand in the US and in the UK. Along with the use of data and analytics, branded-content will help save journalism,” Mr Lee told Media on a visit to Sydney this month from his New York base.