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Universal McCann shares winning strategy

September 2, 2019 | Share this article

KUALA LUMPUR: Universal McCann (UM) head honcho does not single out one specific approach for the agency’s success in bagging the coveted Agency of the Year (AOTY) title for the eighth time at this year’s Malaysian Media Awards (MMA). Judging by the victory, which is a marvelous feat by industry standard if one were to

Smart humans key to the data

August 19, 2019 | Share this article

UM Australia chief executive Fiona Johnston claims the turnaround strategy at the company has started to pay dividends, but says the industry is still struggling to come to grips with the data -explosion taking over advertising. The company, a division of IPG Mediabrands, has secured 10 new clients, including the Australian government, Maserati, Just Eat,

Allianz Malaysia Berhad’s (Allianz Malaysia) recent campaign with Universal McCann (UM) rewards both customers and non-customers with a 10 out of 10 brand experience. The Allianz ‘Always 10’ campaign is a follow up of last year’s Discover A-Z Campaign that rewarded customers for learning more about insurance. View the Full Article

UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide closed their doors for the day as employees volunteered at philanthropic organisations around the world. Originally launched in 2016 under UM’s corporate social responsibility initiative, Better World, the agency’s annual

UM Promotes Sophie Bingham To Sydney GM

June 20, 2019 | Share this article

UM Australia has announced the appointment of Sophie Bingham as general manager of UM Sydney. Her promotion reflects UM’s continuing reach to provide a better level of client counsel as the media industry continues to evolve at speed. Says Fiona Johnston, CEO, UM Australia: “Sophie is an immense talent and consistently demonstrates the finest leadership

Tourism Australia’s Crocodile Dundee ad featuring Chris Hemsworth has won the inaugural Most Popular Television Commercial Logie Award. Introduced this year for the first time in the Logies’ 61-year history, the prize’s shortlist saw the UM and Droga5 created spot pitted against Aldi’s Santa Crashes Christmas and Meat and Livestock Australia’s ‘Lamb side story’. View

UM ANZ creates new future-focused national role

May 21, 2019 | Share this article

UM ANZ has revealed plans to “evolve its senior leadership team and accelerate its media counsel”, with the creation of a new role within the agency, head of next. The role, which will be filled by current UM national connections design director Tobias Young, is designed to provide clients with a future-focused strategy when it

After a year-long competitive pitch, Lodestar UM of IPG Mediabrands has retained Samsung India’s media duties estimated to be around Rs 500 to 600 crore. The pitch that went on for over 10 months had all leading agencies in the fray. As per industry sources, Lodestar and Mindshare made it to the final round with

UM retains Kmart account after competitive pitch

May 20, 2019 | Share this article

UM has retained the media communications portfolio for discount department store Kmart, said to be worth between $20-25 million, following a competitive pitch process which began at the beginning of 2019. The agency has held Kmart’s media account for 14 years and was the incumbent in the full-pitch process that narrowed to two agencies in