KUALA LUMPUR, MALAYSIA – Ensemble Worldwide and Universal McCann‘s upcoming Raya campaign for Ikano Centres, part of IKEA Southeast Asia, spotlights Malaysia’s first Raya brand film with TikTok integration and a dance challenge to keep the Raya tradition going strong. The #TipTokRaya campaign for Ikano Centres, which includes IPC Shopping Centre, MyTOWN Shopping Centre &

As China and wider Asia Pacific continues in recovery from the coronavirus pandemic, consumers will likely resume their normal levels of spending, but they will be more selective in the way they spend on luxury brands, according to experts. However, luxury brands that have not invested into consistent brand building, to create meaningful differentiation and desirability,

A telco alliance and the biggest telco in Singapore is set to create a city-wide 5G network for the first time. We explore the potential benefits coming to the city, and how they might improve the work and lives of marketers in Singapore and beyond. While the news was likely buried beneath coronavirus across the

See the APAC change-makers, leaders, achievers and rising stars shortlisted for the fourth Women Leading Change Awards. The shortlist for the fourth edition of the Women Leading Change Awards includes finalists in 11 individual categories, two company categories, two campaign categories and two special categories. Link to main Article

The term ‘Fear of Missing Out’ (FOMO) entered the global lexicon around 10 years ago. In the age of continual digitalization and disruption today, this fear of missing out has in fact intensified, especially for the younger generation. On social media, staying connected with the network of friends that they have amassed, and keeping them

Amidst heightened stay at home measures, people are now consuming more media. New media behaviours, especially in digital and mobile, have emerged. These have been fuelled by disrupted daily routines and shifts in consumer motivations, some of which will become ‘the new abnormal’ for the post COVID-19 era. It was to discuss this topic in

KFC has partnered with Reprise Digital and Universal McCann (UM), both agencies under the IPG Mediabrands network, to launch its social-led #KepciKitchen campaign. The campaign aims to inspire Malaysians to get creative with their KFC meals while staying at home, and encourages them to try published recipes by KFC and share their own recipes and photos

The Race to the Next Platform in APAC: The Super App

April 1, 2020 | Share this article

This is the first in a five-part series delving into how platform development will shape the way brands connect with consumers across Asia over the next decade. One of the biggest platform phenomena to emerge from APAC in recent years has to be the super app. What is a super app? It is many apps

How the pandemic accelerated changes in the consumer behavior and triggered a reconfiguration of consumer needs. Written by Lin Liu, Chief Strategy Officer, UM China and Lydia Chen, Group Strategy Director, UM China Editor’s note: China is about two months ahead than the rest of the world in the fight against COVID-19, and our team