UM Promotes Sophie Bingham To Sydney GM

June 20, 2019 | Share this article

UM Australia has announced the appointment of Sophie Bingham as general manager of UM Sydney. Her promotion reflects UM’s continuing reach to provide a better level of client counsel as the media industry continues to evolve at speed. Says Fiona Johnston, CEO, UM Australia: “Sophie is an immense talent and consistently demonstrates the finest leadership

Tourism Australia’s Crocodile Dundee ad featuring Chris Hemsworth has won the inaugural Most Popular Television Commercial Logie Award. Introduced this year for the first time in the Logies’ 61-year history, the prize’s shortlist saw the UM and Droga5 created spot pitted against Aldi’s Santa Crashes Christmas and Meat and Livestock Australia’s ‘Lamb side story’. View

UM ANZ creates new future-focused national role

May 21, 2019 | Share this article

UM ANZ has revealed plans to “evolve its senior leadership team and accelerate its media counsel”, with the creation of a new role within the agency, head of next. The role, which will be filled by current UM national connections design director Tobias Young, is designed to provide clients with a future-focused strategy when it

After a year-long competitive pitch, Lodestar UM of IPG Mediabrands has retained Samsung India’s media duties estimated to be around Rs 500 to 600 crore. The pitch that went on for over 10 months had all leading agencies in the fray. As per industry sources, Lodestar and Mindshare made it to the final round with

UM retains Kmart account after competitive pitch

May 20, 2019 | Share this article

UM has retained the media communications portfolio for discount department store Kmart, said to be worth between $20-25 million, following a competitive pitch process which began at the beginning of 2019. The agency has held Kmart’s media account for 14 years and was the incumbent in the full-pitch process that narrowed to two agencies in

IPG Mediabrands Bag Four IAI Awards

May 10, 2019 | Share this article

On May 8th, IPG Mediabrands China walked away with four awards at the 19th IAI International Advertising Awards ceremony in Beijing. AMP (Audience Measurement Platform) has been highly recognized by the industry for its excellent market performance since its launch. Just after being awarded the Product of Digital Influence at the China Advertising Digital Awards,

UM Australia has been appointed to the $10 million media account for Menulog, after its parent company Just Eat appointed the agency globally, following a competitive pitch. AdNews can reveal that UM Sydney will handle all local media buying and planning for the online food delivery service. The account also included responsibilities for the New

Joined by special guest Lin Liu, Chief Strategy Officer of UM China, Scott and Richard have a fun chat about how the trends in our 2019 annual Outlook report are playing out in China, the similarities we see in the unbundling of search and the rise of lifestyle brands, and the divergence in regards to

Initiative Australia has named Chris Colter as national strategy director. Colter joins from fellow IPG Mediabrands agency UM, where he has held a number of roles since 2012, most recently as Sydney strategy director. In this role, he became known for his work on the Tourism Australia Dundee campaign. “We are delighted to have Chris