UM

How a media planner’s job has changed in a decade

December 18, 2019 | Share this article

Three media planners in Australia tell Campaign they’re more responsive, contributing more to business outcomes than at the start of the 2010s. The media landscape has changed drastically since 2010. Each year since has brought with it a new mix of consumer behaviour, media preferences and tech trends. That, coupled with the ubiquitous availability of

Meet the Remix Culturalists

December 16, 2019 | Share this article

This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker. Wave X helped Mr Marketer identify his core audience, their passions, online hangouts and the specific needs he would have to address at each stage of the purchase journey. Our forthcoming articles will

Mudah.my has leveraged the hype surrounding the new Star Wars Movie, Star Wars: The Rise of Skywalker, to launch its “Mudah.my Sell Wars” campaign on YouTube which features banner ads urging consumers to visit Mudah.my. Done in collaboration with UM and Ensemble Worldwide, the campaign runs until 31 December 2019. View the Full Article

SINGAPORE – 26 years since it started, Campaign’s Agency of the Year awards has been recognizing outstanding work, performance, inspiring leadership and management excellence in advertising and brand communications. The awards are made open to all media, advertising, creative, digital, PR, independent and specialist agencies from across the region, as well as the UK; while

All the winners from the 2019 Mumbrella NeXt Awards

December 10, 2019 | Share this article

13 up-and-coming industry stars have been recognised at the 2019 Mumbrella NeXt Awards, incuding UM’s Jack Graham taking out Media Agency Talent, and VMLY&R’s Isaac Anthony winning Creative Agency Talent. View the Full Article

Ensemble Worldwide and Universal McCann (UM) Malaysia have launched a mobile only campaign with KFC to promote the return of the Hot & Cheezy Burger. The campaign called ‘WOW My Burger’s Now Hot & Cheezy Volume 1.’ introduces the revival of the Hot & Cheezy burger mascots. This time, it sees the mascots helping Malaysians

All the winners from the 2019 Mumbrella NeXt Awards

December 10, 2019 | Share this article

13 up-and-coming industry stars have been recognised at the 2019 Mumbrella NeXt Awards, incuding UM’s Jack Graham taking out Media Agency Talent, and VMLY&R’s Isaac Anthony winning Creative Agency Talent. 2019 Mumbrella NeXt Awards: Media Agency Talent (sponsored by Think TV): Jack Graham – UM Business Administration and Support: Scott Laird – Initiative Media View

UM China’s Chief Strategy Officer, Lin Liu highlights three key trends in China’s rapidly changing market and what these trends mean for brands as well as marketers; especially for the country’s biggest holiday – Chinese New Year, with AdMap Magazine. How people in China spend their CNY is intricately linked to the changing fortunes of