IPG Mediabrands

IPG Mediabrands Malaysia’s Society has been appointed for strategic and holistic digital marketing solutions for Canon Marketing Malaysia.

The agency is tasked with developing strategic and holistic digital marketing solutions across Canon Marketing Malaysia’s B2B and B2C product offerings, encompassing social media management and campaign planning for online and offline events.

Former Australian leader of comScore and second-in-charge for Asia-Pacific, Lachlan Brahe, is joining IPG Mediabrands as GM of the group’s digital experience business, Reprise.

Brahe is one of two national GMs appointed for Reprise with Jules Kilmartin, currently head of Reprise Melbourne, Perth and Adelaide, promoted to GM.

Brahe will oversee growth and product and Kilmartin will be tasked with client leadership including strategy, account management and implementation. Both will report to Grace Liu, who was recently appointed CEO of Reprise Australia.

Dr Grace Liu Joins Reprise Australia

January 22, 2018 | Share this article

IPG Mediabrands has announced the appointment of Dr Grace Liu as the incoming CEO of Reprise, Mediabrands’ digital experience agency.

Liu most recently served as CEO of Isobar China and will be joining Reprise Australia at a date to be fixed in the near term, the press release said.

Liu has led Isobar China’s development of full-service digital marketing programs that encompass digital and social media, content, e-commerce, customer experience and digital creativity. Her more recent focus has been on helping clients achieve higher standards of optimisation in data and technology.

“Grace’s acceptance of our offer to be CEO of Reprise Australia represents a step-change in our digital leadership and vision for the Reprise business, its clients and the broader Mediabrands group,” said Danny Bass, IPG Mediabrands Australia CEO. “She has some of the strongest credentials I have seen as a driver of engagement across digital channels and her skills will further energise our very successful Reprise business.”

IPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise.

In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results.

Chief Executive Officer, Bala Pomaleh said, “Mahesh has a deep understanding of the digital marketing ecosystem, and is able to implement this knowledge with a pinch of creativity to get desired digital results for clients. This is a positive step forward for Reprise, as we see him lead the team to drive digital performance strategies across our portfolio of clients.”

the digital performance and experience marketing agency Reprise.

Based in Singapore, Talvard-Balland will report to Scott McBride, chief digital officer IPG Mediabrands APAC.

According to the agency, Talvard-Balland is responsible for championing digital experience and growth of the next generation digital network worldwide. With more than 10 years of industry experience spanning Singapore, Tokyo, New York, Paris and Walldorf, Talvard-Balland is proficient in leading multinational teams across search, social media, channel marketing, digital transformation and business development. He specialises in multiple categories including FMCG, technology, hospitality, health and automotive.

IPG Mediabrands’ specialist search and digital experience agency Reprise is strengthening its national management ranks after experiencing consistent growth to staff numbers exceeding 60 people across its Brisbane, Sydney, Melbourne and Perth operations.

Reprise managing director Ale Vendramin said the new management developments reflected a need to have the agency’s best people in impact positions to help lead clients’ thinking and the agency teams.

Among the new developments, David Coats has been promoted to general manager of Reprise Australia and becomes Vendramin’s second-in-command. Coats is formerly the agency’s general manager of digital solutions.