IPG Mediabrands

Agency Report Card 2018: Reprise

March 19, 2019 | Share this article

IPG Mediabrands has done a lot of overhauling at its agencies UM and Initiative in the past couple of years, but perhaps none have been as significant as the change that saw Reprise relaunch as a fully-fledged digital agency, incorporating both Society and Ansible under one banner. Reprise officially launched in 12 markets in May

Reprise has won the creative and digital account for Artline, following a competitive tender process. The appointment for the IPG Mediabrands-owned agency comes following the $1.9 million Monash University media account win last month. Reprise also earned a spot on the $36.4 million South Australian Government media panel in February. Following its win, the agency

Reprise Singapore has been appointed for the ASICS media business following a competitive pitch. ASICS, the innovative sportswear brand that uses scientific research and athlete collaboration to develop performance-enhancing footwear and apparel for athletes and active consumers, selected Reprise for their client centric data-driven approach.

Reprise is pegged as IPG Mediabrands next agency darling and has undergone radical transformation in the last two years, evolving from its heritage in search and social with various specialist agencies being folded into the network and new global leadership put in place.

Knowing your customers intimately and providing them excellent service are the recurring themes for Singapore’s leading mobile brands, industry observers tell us. Campaign asked four in-market observers for their insights into these brands and others that are benefiting from their use of mobile, and for an opinion on which social media platform can make or

IPG Mediabrands today announced the launch of its new full-service digital and performance marketing agency Reprise. The move sees Reprise reconstitute as IPG Mediabrands’ holistic digital offering, combining the original Reprise’s search and SEO skills with Ansible’s mobile, technology and UX capabilities and Society’s creative and content assets. View the Full Article

IPG Mediabrands bolsters China leadership IPG Mediabrands announced it has appointed Alvin Foo as managing director of its digital performance agency Reprise, effective immediately. Foo brings more than 20 years’ experience to the role, with the last 12 spent in China. He joins from Airwave China, OMG’s innovation and mobility unit, and was previously head