Reprise Media

Reprise names Dimitri Maex as global CEO

October 1, 2019 | Share this article

IPG Mediabrands’ digital marketing agency Reprise has elevated Dimitri Maex to global chief executive. Maex only joined the agency in June, as global chief operating officer. He replaces Tim Ringel, who left the agency in September after three years to become the global chief executive of creative agency Spring Studios. In his new role, Maex

Interactive Avenues, a Reprise network company, the digital arm of IPG Mediabrands, has bagged the digital mandate of spice brand Everest following a competitive pitch. The account will be handled from the agency’s Mumbai office. Everest wants to create a strong and impactful brand presence on digital platforms. View the Full Article

OMD Singapore takes top honours with McDonald’s licensee HanBaoBao, while PHD Singapore leads award count. Omnicom Media Group stole the show at the Singapore 4As’ Singapore Media Awards (SMA) Friday night, walking away with 14 awards, vastly outpacing competing holding groups. OMD Singapore was named Media Agency of the Year and was also the Grand

Interactive Avenues – A Reprise Network Company and Xiaomi’s digital agency – has created an industry-first Knockout Bot for the launch of Redmi K20 series. The Knockout Bot is an innovative and strategic solution that let customers know everything about the device through an immersive chat as if they were at the store or talking

Reprise Digital Malaysia has recently added to its creative team with several new hires, including the appointment of two new Creative Directors – Jarrod Reginald and Eddy Nazarullah. Reginald joins from Ogilvy Malaysia where he worked for 12 years and was the Creative Director for major brands such as Guinness, Tiger Beer, CIMB, Coca-Cola. Nazarullah

In September of 2018, the Supreme Court in India repealed Section 377 delivering a sense of freedom to millions of LGBTQIA+ people in the country by granting them constitutional equality. While India today marks the nation’s 73rd Independence Day it is the Pride community’s first. To commemorate this, prominent community members and a few of

The Mentally Healthy Change Group (MHCG), a collective of leaders in the creative, media and marketing industry, have launched the Heart On My Sleeve storybook to help remove stigma around mental health in the industry. The results from the Mentally Healthy 2018 study into mental health within the industry revealed that 56% of participants showed

“I really don’t think gamification is something new, in APAC, or in the world,” says Penny Chow, managing director at Reprise HK. In the past year, the Reprise team has had notable success using gamification to great effect in campaigns for Nike and Coca-Cola. But Chow thinks the industry has a major misconception about the

Reprise Digital Malaysia devised a unique ‘balik kampung’ (homecoming) campaign with client Malaysian Airlines Berhad for the festive Ramadan/Raya period. The two-part campaign launched with the release of a special festive video for Malaysia Airlines titled ‘Sama-Sama Balik Kampung’. The two-and-a-half-minute video built the story around the journeys back to hometowns, and common experiences around