IPG Mediabrands

IPG Mediabrands Malaysia has launched its out-of-home media campaign #TabikHeroKita, powered by full-service integrated communications agency Reprise and out-of-home (OOH) media specialist Rapport. Loosely translated, #TabikHeroKita means a ‘salute to our heroes’, to give respect to frontliners working tirelessly during the Movement Control Order period in Malaysia. Link to main Article

The new boss of Interpublic’s media buying operation has claimed it can close the gap on larger agency rivals because “strategic capabilities” in data and technology now “get you to parity with the strongest players”. Daryl Lee, who was promoted to global chief executive of IPG Mediabrands in September, said the Interpublic media division’s recent

Unlike the ‘declining’ mediums of digital, social and mobile – digital out-of-home is on the rise and, indeed, it even has the potential to elevate people’s daily lives, says Rapport Worldwide president and CEO Mike Cooper – ahead of his presentation on the topic at the Mumbrella360 Asia conference this November (5-7). “Will advances in

IPG Mediabrands launches Rapport in Malaysia

November 15, 2017 | Share this article

IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’ offering in Malaysia, ensuring a complete service to its clients that will focus on integrating outdoor advertising, mobile, digital and emerging technologies.

With this launch, Rapport will be the first OOH specialist in Malaysia to offer an approach that includes mobile and digital, beyond traditional OOH formats. Malaysia is only the second market in Asia to carry the Rapport service.

Leading Rapport in Malaysia as managing director is Hor Jian Tsin. He will lead a specialised team capable of understanding the connections between brands and the behaviour of its consumers, within a rapidly evolving industry such as OOH. Hor (pictured) reports directly to Bala Pomaleh, CEO of IPG Mediabrands, who is highly experienced in the OOH sector in Malaysia.

Hor said: “We are extremely excited about Rapport as it brings in a whole new approach to outdoor advertising, not just looking into traditional OOH formats, but forming more engaging campaigns that have a mobile element. Through this connectivity we are creating highly adaptive and innovative OOH experiences that better allows brands to engage with consumers.”

IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’ offering in Malaysia, ensuring a complete service to its clients that will focus on integrating outdoor advertising, mobile, digital and emerging technologies.