Rapport

IPG Mediabrands launches Rapport in Malaysia

November 15, 2017 | Share this article

IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’ offering in Malaysia, ensuring a complete service to its clients that will focus on integrating outdoor advertising, mobile, digital and emerging technologies.

With this launch, Rapport will be the first OOH specialist in Malaysia to offer an approach that includes mobile and digital, beyond traditional OOH formats. Malaysia is only the second market in Asia to carry the Rapport service.

Leading Rapport in Malaysia as managing director is Hor Jian Tsin. He will lead a specialised team capable of understanding the connections between brands and the behaviour of its consumers, within a rapidly evolving industry such as OOH. Hor (pictured) reports directly to Bala Pomaleh, CEO of IPG Mediabrands, who is highly experienced in the OOH sector in Malaysia.

Hor said: “We are extremely excited about Rapport as it brings in a whole new approach to outdoor advertising, not just looking into traditional OOH formats, but forming more engaging campaigns that have a mobile element. Through this connectivity we are creating highly adaptive and innovative OOH experiences that better allows brands to engage with consumers.”

IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’ offering in Malaysia, ensuring a complete service to its clients that will focus on integrating outdoor advertising, mobile, digital and emerging technologies.

IPG Mediabrands is in the process of expansion in Europe and the result of this, has launched a new unit. In this case it is Rapport, specializing in creating value in the external environment and dedicated to strategy, planning, negotiation and purchase of this media company. The agency will launch in Spain an office in