Magna Global

Today, TubeMogul (TUBE), a leader in software for brand advertising, announced that marketers can now purchase linear television inventory through TubeMogul’s programmatic TV (PTV) platform via private marketplaces and automated direct deals. Cadreon, the digital marketing services platform of IPG Mediabrands, has beta tested the new product exclusively within their advanced TV platform developed in

OVER THE PAST few years, media analysts have bemoaned the End of TV. Some have wondered, as ratings tumble year after year, why would advertisers continue to buy ads? Meanwhile, Facebook and Google’s ad businesses have exploded, even though marketers aren’t spending drastically more than they have in the past. But the traditional TV industry

Magna Global Bets on Digital Video

May 6, 2016 | Share this article

When investing in digital, media agencies have generally protected TV budgets at the expense of print, but falling linear TV ratings have led Magna Global to shift $250m from television to YouTube. “In the past, we weren’t taking a bite out of linear budgets for a number of reasons,” said David Cohen, US president of

Magna Global, the ad buying arm of Interpublic Group of Cos., has signed an upfront advertising deal with YouTube, shifting spending from television ads in an effort to reach consumers more efficiently. Magna, which buys ad time on behalf of clients such as Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles, has committed to spending

Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global’s Media Economy Report. The report, which is being released today by the Interpublic Mediabrands unit, makes the case that OTT is the most dynamic segment of a rapidly expanding universe that now includes linear, non-linear