IPG

COVID-19 has proven holding companies are “past their use-by date” according S4 Capital’s Martin Sorrell as agency group global bosses this week from WPP, IPG and S4 Capital touted digital acceleration, hybrid working from home models and fractured consumer confidence as the key trends of the COVID-19 crisis. However, S4 CEO Martin Sorrell says people

IPG leads charge in holding company organic revenue for 2019

February 13, 2020 | Share this article

IPG enjoyed a powerful 2019 with organic revenue expected to be greater than any other holding company at 3.3 percent. This amounts to net revenue of $8.63 billion, compared to $8.03 billion in 2018. This was comprised of an organic net revenue increase of 1.9 percent in the U.S. and 5.5 percent internationally. Link to

IPG: Being responsible with data-driven marketing

January 20, 2020 | Share this article

IPG companies Kinesso and Acxiom help marketers amplify the impact of traditional and addressable media through the better use of data As internet and smartphone usage shoots up across APAC, consumers and governments alike are getting more and more concerned about data privacy issues. While data privacy laws vary across Asia, the current trend is

The new boss of Interpublic’s media buying operation has claimed it can close the gap on larger agency rivals because “strategic capabilities” in data and technology now “get you to parity with the strongest players”. Daryl Lee, who was promoted to global chief executive of IPG Mediabrands in September, said the Interpublic media division’s recent

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal. Interpublic Group is launching its new data-driven martech company in key Asian markets today. The new brand, Kinesso, has been formed from IPG’s programmatic unit Cadreon along with IPG’s data and technology group. Cadreon, and its leadership

Michael Roth, the CEO of the Interpublic Group of Companies, says his company’s “open architecture structure” sets his business apart in the advertising industry. By that he means open collaboration across business units and agencies. “We can show that we can work together on a client basis, bringing all these resources together, there’s no need

UM Pinches Top Spot For New Business Wins

October 30, 2019 | Share this article

After a dominant 2018, Universal McCann has returned to the winner’s circle, topping R3’s list for new business wins for media for the month of September.The IPG-owned agency snared the top spot with wins that included Optus, David Jones, Lexus dealers, Mattel and Kmart. View the Full Article

Mediabrands boss Philippe Krakowsky promoted to IPG COO

September 9, 2019 | Share this article

IPG Mediabrands boss Philippe Krakowsky has been promoted to the holding group’s chief operating role in recognition of his decade of service so far. Krakowsky will work directly with Michael Roth, the 73-year-old chairman and chief executive of IPG. Both will oversee the entire business but Krakowsky will especially focus on Mediabrands including Acxiom, Carmichael

We had the pleasure to talk to Paras Mehta – Business Head at Cadreon and gain some insights into the data industry in India, how Cadreon looks at data, and what it has worked best with zeotap. You can read the full interview below: Give us a little intro about yourself and the role at

Be the Ally

May 28, 2019 | Share this article

IPG Women’s Leadership Network, in collaboration with Facebook, hosted an event titled, “Be the Ally.” The audience included over 80 people from across 18 IPG companies. The event was a mixture of activities designed to make us think about the impact and related responsibility of our behaviors and communication styles. View the Full Article