Cadreon

The new boss of Interpublic’s media buying operation has claimed it can close the gap on larger agency rivals because “strategic capabilities” in data and technology now “get you to parity with the strongest players”. Daryl Lee, who was promoted to global chief executive of IPG Mediabrands in September, said the Interpublic media division’s recent

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal. Interpublic Group is launching its new data-driven martech company in key Asian markets today. The new brand, Kinesso, has been formed from IPG’s programmatic unit Cadreon along with IPG’s data and technology group. Cadreon, and its leadership

Michael Roth, the CEO of the Interpublic Group of Companies, says his company’s “open architecture structure” sets his business apart in the advertising industry. By that he means open collaboration across business units and agencies. “We can show that we can work together on a client basis, bringing all these resources together, there’s no need

UM Pinches Top Spot For New Business Wins

October 30, 2019 | Share this article

After a dominant 2018, Universal McCann has returned to the winner’s circle, topping R3’s list for new business wins for media for the month of September.The IPG-owned agency snared the top spot with wins that included Optus, David Jones, Lexus dealers, Mattel and Kmart. View the Full Article

Mediabrands boss Philippe Krakowsky promoted to IPG COO

September 9, 2019 | Share this article

IPG Mediabrands boss Philippe Krakowsky has been promoted to the holding group’s chief operating role in recognition of his decade of service so far. Krakowsky will work directly with Michael Roth, the 73-year-old chairman and chief executive of IPG. Both will oversee the entire business but Krakowsky will especially focus on Mediabrands including Acxiom, Carmichael

We had the pleasure to talk to Paras Mehta – Business Head at Cadreon and gain some insights into the data industry in India, how Cadreon looks at data, and what it has worked best with zeotap. You can read the full interview below: Give us a little intro about yourself and the role at

Be the Ally

May 28, 2019 | Share this article

IPG Women’s Leadership Network, in collaboration with Facebook, hosted an event titled, “Be the Ally.” The audience included over 80 people from across 18 IPG companies. The event was a mixture of activities designed to make us think about the impact and related responsibility of our behaviors and communication styles. View the Full Article

IPG records 8.9% growth in total revenue

April 29, 2019 | Share this article

In the first quarter of 2019, IPG reported 6.4% organic net revenue growth to $2 billion. The US saw a net organic increase of 5.7%, while international growth was up 7.7%. Total revenue of $2.36 billion in the first quarter of 2019 jumped 8.9%, year-over-year. The company saw a net loss of $9.5 million compared

McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion. The results continue an upswing in fortunes for the world’s fourth-largest ad holding