IPG Mediabrands

Speaking at Innovfest Unbound to Leigh Terry, APAC CEO of IPG Mediabrands, who worked with TA on the media side for the campaign, Ronson said deciding to target the Super Bowl was a huge step to take, but one they were comfortable with because all stakeholders had bought into the ‘Dundee’ creative, produced by Droga5.

Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, fuelled by headline-grabbing contributions

IPG Mediabrands today announced the launch of its new full-service digital and performance marketing agency Reprise. The move sees Reprise reconstitute as IPG Mediabrands’ holistic digital offering, combining the original Reprise’s search and SEO skills with Ansible’s mobile, technology and UX capabilities and Society’s creative and content assets. View the Full Article

IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), announces that UM Philippines has topped the agency rankings for the latest RECMA Qualitative Evaluation Report. UM has gained 20 points in 2 years – a world record – reaching the high profile status and top ranking. According to the media agency qualitative evaluation

In a new feature that looks at some of the industry’s best-ever work, Matt Scotton of IPG Mediabrands chooses a gun crime campaign that not only achieved societal change but also produced lessons on integrated work. View the Full Article

Initially trained as an electrical engineer Pradeep Harikrishnan, CEO of IPG Mediabrands Indonesia, first started his career in market research in India before heading into advertising. This was where he worked his way up to head the New Delhi office of Gallup- MBA. He was also bitten by the entrepreneurial bug at one point in