Cadreon

International Advertising Association (IAA) Young Professionals is making strides towards better wellbeing in the advertising industry, attempting to bring an end to the stigma surrounding mental health. With 56 per cent of the advertising industry experiencing mild to severe depression compared to the national average of 36 per cent, the next generation of Sydney advertisers

Cadreon, the ad tech specialist unit within IPG Mediabrands, has made senior appointments to newly created leadership roles across APAC. It claims this is the signaling of growth and penetration of its programmatic technology solutions. Lani Jamieson, formerly head of digital media at DWA, Dentsu Aegis Network, and programmatic director Omnicom Media Group has been

AdNews Agency of the Year: winners revealed

April 5, 2019 | Share this article

The winners of this year’s AdNews Agency of the Year Awards have been revealed, with IPG Mediabrands-owned agency UM crowned ‘Agency of the Year’. In what was arguably one of the biggest turnaround stories in adland, UM won AdNews’ highest honour after countless client wins including The Australian Government’s master media account, Heineken, Amex, AGL

Natalie Hatch, programmatic strategist at IPG Mediabrands’ Cadreon, was one of the lucky 50 rising talents across Australia and New Zealand invited to take part in Verizon Media’s inaugural Brand Love Academy. Here are her takeaways from the day… On Wednesday the 27th of March, 50 budding media professionals walked into Verizon Media’s Brand Love

Technology is a great leveller and creativity is no more the fiefdom of large creative agencies, believes Shashi Sinha, CEO, IPG Media Brands. Talking about the arm length distance big advertising agencies have maintained from the Goafest by not participating at all in the last few years, Sinha, who’s also the Secretary of the Advertising

The Trade Desk’s Henry Shelley and Cadreon’s Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.Agencies and brands must get their digital advertising technology houses in order took take advantage of the huge opportunity that is Southeast Asia, said The Trade Desk’s Southeast Asia general manager Henry Shelley. In an

Agency Report Card 2018: UM

March 19, 2019 | Share this article

UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda. UM presented a fairly convincing case for being the leader of IPG’s media agency brands last year, as its global acquisition of Acxiom Marketing Solutions allowed UM time to reinvent itself in business analytics. In APAC, the Acxiom purchase

Agency Report Card 2018: Reprise

March 19, 2019 | Share this article

IPG Mediabrands has done a lot of overhauling at its agencies UM and Initiative in the past couple of years, but perhaps none have been as significant as the change that saw Reprise relaunch as a fully-fledged digital agency, incorporating both Society and Ansible under one banner. Reprise officially launched in 12 markets in May