Identity

Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD. Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas

IPG Mediabrands Names Chris Chen as CEO in China

November 13, 2019 | Share this article

IPG Mediabrands has appointed Chris Chen as its new CEO in China following the departure of Tom Wan slated for the end of this year. This marks a return to the company for Chen, who will be based in Shanghai and report to Leigh Terry, CEO IPG Mediabrands APAC. Chen was previously COO and CFO

The new boss of Interpublic’s media buying operation has claimed it can close the gap on larger agency rivals because “strategic capabilities” in data and technology now “get you to parity with the strongest players”. Daryl Lee, who was promoted to global chief executive of IPG Mediabrands in September, said the Interpublic media division’s recent

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal. Interpublic Group is launching its new data-driven martech company in key Asian markets today. The new brand, Kinesso, has been formed from IPG’s programmatic unit Cadreon along with IPG’s data and technology group. Cadreon, and its leadership

Petronas and IPG Mediabrands Malaysia are continuing the narrative of ‘Anugerah Kita’ (our blessings) to commemorate Deepavali, the festival of lights. The webfilm titled ‘Thanggam’, which loosely means “precious” or “treasure” paints the story of Kumar, a young urban boy who initially due to the generation gap, is not very accepting of his formidable grandmother,

Unlike the ‘declining’ mediums of digital, social and mobile – digital out-of-home is on the rise and, indeed, it even has the potential to elevate people’s daily lives, says Rapport Worldwide president and CEO Mike Cooper – ahead of his presentation on the topic at the Mumbrella360 Asia conference this November (5-7). “Will advances in

Initiative India, the full service media agency of IPG Mediabrands, has bagged the media mandate of e-pharmacy brand 1mg, highly placed sources have told exchange4media. The mandate was awarded after a multi-agency pitch. The account will be handled out of the agency’s Delhi office. The e-pharmacy brand will now be foraying into advertising for the

Marketing business solutions company IPG Mediabrands is set to mount a first-of-its-kind immersive marketing conference called “Navigate Mindanao” October 10 and 11 at the Dusit Thani Residence, Davao. The event aims to provide new marketing knowledge on Mindanao’s culture and consumers, content and connections, and commerce and community. It will also include immersive visits to