IPG Mediabrands

IPG names new CEO for Reprise

January 28, 2020 | Share this article

IPG Mediabrands has appointed Matt Sallis as the new Reprise CEO. Sallis has been the managing director, accounts and performance at Reprise in Canada for the past three years. Link to main Article

Stop the brain drain in advertising

January 20, 2020 | Share this article

PETALING JAYA: Amid the massive brain drain and price undercutting in the advertising industry, the competitive sector is facing a talent crunch. Industry players and media analysts said concerted efforts should be undertaken urgently to retain and attract new talents in the ad space. Link to main Article

PETALING JAYA: With two-thirds of the population on the Internet and social media gaining stronger ground in the country, influencer marketing is one of the avenues employed by marketers to deepen their brand presence and to boost bottom lines. Over the past few years, this marketing channel has been used to mobilise brands and to

IPG Mediabrands hires CEO for HK and Taiwan

January 9, 2020 | Share this article

IPG Mediabrands has hired Ben Kwan as CEO for Hong Kong and Taiwan. He joins from GroupM, where he was MD and board member in Zurich, Switzerland. Kwan has experience in the US, China and Europe. Leigh Terry, CEO of IPG Mediabrands APAC called him an “entrepreneurial leader” with demonstrated ability to “harness the collective

Australian actor Eric Bana has lent his voice to a series of radio and TV ads to drive donations to the Gippsland Emergency Relief Fund (GERF), as bushfires continue to devastate the Victorian region. As of this morning, the campaign has already brought in more than $1m in donations. On Friday, TBWA’s Melbourne CEO, Kimberlee