IPG Mediabrands

Jason Carter, chief digital officer at IPG Mediabrands EMEA, explains why he believes the UK would become less attractive to media and marketing businesses outside the European Union. Google’s auto complete tool is pretty insightful. Type ‘pros and cons’ into your search box and the first suggestion you’ll get is ‘pros and cons of Brexit’

In April 1 2015, a one-time Australian accounting graduate walked into the foyer of a New York high-rise, caught the lift up to the ninth floor and sat down in one of the best offices in Manhattan’s advertising precinct. It was no April Fool’s Day joke; 45-year-old Henry Tajer had been appointed global chief executive

Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s. Best Entertainment Platform Sing for Abdo (Silver) Dubai Media Incorporated by Initiative Media Middle East Best Communications Strategy Johnson’s Baby Bath Time Song (Silver) Johnson’s Baby by J3 MENA Best Engagement Strategy Fanta Gaming Masters (Gold) Fanta by UM MENA

UM, Initiative and Ensemble teams, together with diversified services of Rally and Ingenuity, shined at the Festival of Media event in Singapore, clinching nine awards, including the coveted Campaign of the Year: How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger. In all,

IPG Mediabrands has confirmed the appointment of Bala Pomaleh as CEO of its Malaysian operation. Pomaleh, the former CEO of Carat Malaysia, takes over from Prashant Kumar who is leaving the network to pursue new opportunities, a statement from IPG said. “Bala is a dynamic, proven leader that’s constantly looking to redefine media,” said Henry

IPG Mediabrands is in the process of expansion in Europe and the result of this, has launched a new unit. In this case it is Rapport, specializing in creating value in the external environment and dedicated to strategy, planning, negotiation and purchase of this media company. The agency will launch in Spain an office in

Brands Need to be at Their Customers’ Service

February 25, 2016 | Share this article

In this guest post Travis Johnson says this year’s Mobile World Congress highlights why brands need to understand customer needs and solve pain points in order to win their business and the right to conversation. The theme for this year’s Mobile World Congress in Barcelona is ‘Mobile is Everything’. And I think all of the