American luxury bags and accessories brand Coach has appointed UM as media agency of record for Asia.
The IPG Mediabrands won the account following a competitive pitch that began in 2016. Billings have not been disclosed.
Led from the agency’s global headquarters in New York, UM will conceptualise and deliver customised media buying and integrated planning services for Coach across nine markets in Asia and North America.
IPG Mediabrands has launched Ansible in Singapore.
Ansible Singapore will be driven by Yi Liang Lim who will report to Jacob Teo, head of digital for IPG Mediabrands Singapore. Teo leads a team of digital specialists who have worked with companies such as Johnson & Johnson, Cerebos, Cathay Pacific, Tourism Australia, Sony Pictures, ExxonMobil and PCCW and more.
“It is great news for our clients in Singapore – we can instantly provide them with proprietary mobile technologies, leveraging our global network to provide them a significant competitive advantage,” said Travis Johnson, global president Ansible.
Accenture has named UM as its new global media agency of record, replacing incumbent MEC.
UM, part of IPG Mediabrands, will take on media buying and planning for the global professional services company. Roxanne Taylor, Accenture’s chief marketing and communications officer, said the company works with a team of different agencies, including TBWA Worldwide, DigitasLBi, Landor and Interbrand. She said UM fit well into that integrated team.
“I really like the fact that they’re able to help us hyper-customize and personalize and target content to engage our different key audiences,” she said. She said those audiences include clients, employees and potential recruits.
Kasha Cacy, UM’s U.S. CEO, said part of her firm’s work with Accenture will be putting relevant information into the hands of its target audiences at the right moment. “If you think about a C-level executive as they go throughout their day, there’s going to be moments where they are ready to lean in and learn about something and moments when they need bite-sized type information,” she said.
“There are also going to be triggers in the marketplace, big news happens with either a technology or a client, where there’s going to be news and information that is super relevant. The strategy we have with Accenture is how do we deliver the exact right topic of information in the right format that the C-level exec is ready to consume at the moment when they’re going to be most interested in consuming it.”
The fourth edition of the Kyoorius Creative Awards has announced Shashi Sinha, Chief Executive Officer of IPG Mediabrands, as the media jury foreman.
The panel of judges consists of Vikram Sakhuja, Group CEO, Madison Media and OOH at Madison World; Prasanth Kumar, CEO South Asia, Mindshare; Kasper Aakerlund, CEO, IPG Mediabrands, Hong Kong; Susanna Cousins, Director of Strategy, MEC; and Rahul Welde, Global VP Digital Transformation, Unilever.
Sinha started his career as product manager at Parle. He set up Lodestar in the early 90s. In October 2012, he was made the CEO of IPG Mediabrands and was tasked with bringing together a diverse group while making it future ready. Shashi took the role and made it wider – he worked on making the entire industry future ready by participating and leading various industry organisations to look beyond their traditional beliefs.
IPG Mediabrands has announced the launch of specialist social media agency Mediabrands Society in Hong Kong. This move marks the growth and subsequent rebranding of their successful social media unit Rally Worldwide, into one of the largest full service social media agency teams in Hong Kong employing 25 dedicated specialists; a number which they expect to double within the next 12-18 months.
Brodsky joins Initiative from Starcom Melbourne, where he worked as its strategy director. He has also previously worked as the worldwide strategist for WPP’s brand consultancy, Brand Union, in London.
Brodsky is also an internationally published author, columnist and speaker. He started his career as an intellectual property lawyer in his native Brazil, and holds an MBA in global brand strategy and innovation.
Tristan Burrell, chief strategy officer at Initiative Australia, said: “We’re focusing very strongly on the Melbourne market and looking forward to having Sergio’s creative and strategic thinking working with our clients and agency teams.
“He’s truly a first-class professional with broad experience in many aspects of media communications.”
IPG Mediabrands promoted Craig Harvey to regional head of research for Asia-Pacific, effective immediately. T
he newly-created role will see Harvey take the lead on boosting IPG Mediabrands’ research capabilities, using data and analytics to understand consumer interactions with media and brands. He will oversee development of new IPG Mediabrands proprietary research tools, and work closely with the agency’s local market research teams.
The move is part of IPG Mediabrands’ wider plans to grow both its research and analytics functions across APAC. “Our vision is to propel IPG Mediabrands recognition as the most progressive, data smart, consumer centric, dynamic agency network in the world,” he said.
IPG Mediabrands has promoted Abhishek Bhattacharjee to chief digital officer for Malaysia.
With this appointment, IPG Mediabrands has planned a digital future, with data analytics, technology enabled solutions, decision automation and immersive story-telling playing a symbiotic and integrated role.
“The digital landscape is constantly evolving,” said Bala Pomaleh, CEO of Mediabrands Malaysia. “Bhattacharjee’s role will increasingly offer solutions that directly deliver to the marketing bottom line rather than just media or creative solutions,” he added.
IPG Mediabrands has received an impressive total of 30 shortlists for the upcoming Festival of Media Global Awards. Coming off a strong showing at Festival of Media APAC awards, this is more testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by UM, Initiative, Cadreon and Ansible; with 9 of the finalists coming from the IPG Mediabrands Asia-Pacific region.
Section Category Entry title Entering Company Entering Country
CONTENT Best Branded Content Creation Award LISTERINE “Bring Out the Bold” UM Philippines
CONTENT Best Branded Content Creation Award The Person Who Changed My Life UM USA
CONTENT Best Use of Content Share a Coke, Share a Song UM USA
CONTENT Best User Generated Content Share a Coke, Share a Song UM USA
INSIGHT Best Insight Award Bittersweet Pies UM Romania
INSIGHT Best Not-For-Profit Campaign Doorstep School: A street naming event for Social Change Lodestar UM India
INSIGHT Best Targeted Campaign Clean & Clear #SeeTheRealMe Arab teens get social J3 MENA UAE
INSIGHT The Creative Use of Data Award Benadryl – Compass UM London UK
INSIGHT The Creative Use of Data Award Sound of the Suburbs UM Sydney Australia
INSIGHT The Utility/Public Service Award Bittersweet Pies UM Romania
MEDIA Best Engagement Strategy Bittersweet Pies UM Romania
MEDIA Best Engagement Strategy Short Films Potatoes Disappearing Initiative Colombia
MEDIA Best Event/Experiential Campaign Big C: At the Heart of the Matter UM Thailand
MEDIA Best Event/Experiential Campaign Doorstep School: A street naming event for Social Change Lodestar UM India
MEDIA Best Media Partnership Award Dove’s Colourful Partnership Initiative Argentina
MEDIA Best Media Partnership Award The Late Shift UM Sydney Australia
MEDIA Best Use of an Influencer A new Axe for a new man Initiative Uruguay
MEDIA Best Use of an Influencer Share a Coke, Share a Song UM USA
MEDIA Best Use of an Influencer Wiggles UM Sydney Australia
MEDIA Best Use of Traditional Media Axe Visual Radio Initiative Argentina
MEDIA Best Use of Traditional Media Sprite Cricket Stars Radio Hijack UM MENA UAE
MEDIA Best Use of Traditional Media The Late Shift UM Sydney Australia
MEDIA Best Use of Video The coolest way to freeze hunger Initiative Mexico
MEDIA The Creative Use of Media Award The Field Trip to Mars UM USA
TECHNOLOGY Best Use of Geo-Location Hyundai Dealer Stealer Ansible Australia
TECHNOLOGY Best Use of Mobile Absolut Buenos Aires UM Argentina
TECHNOLOGY Best Use of New Technology The Field Trip to Mars UM USA
TECHNOLOGY Best Use of Programmatic Technology Cleaning expert needed? Cadreon Argentina
TECHNOLOGY Best Use of Programmatic Technology Dove’s Programmatic Colours Initiative Argentina
TECHNOLOGY Best Use of Programmatic Technology The coolest way to freeze hunger Initiative Mexico
IPG Mediabrands has named Arun Kumar as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Mr Kumar will focus on the development, prioritisation and management of the group’s data, technology and applications. Mr Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play a key role in developing next generation platforms and products; he will also now oversee the Mediabrands Insights and technology divisions.
Collectively, the group now reporting into Mr Kumar will be responsible for all data-driven solutions and analytics infrastructure within Mediabrands, which once fully-developed and scaled will be leveraged to support the IPG network, including its creative and marketing services assets. As such, Mr Kumar will report to Philippe Krakowsky, Chairman of IPG Mediabrands and Chief Strategy Officer for IPG.