I am thrilled to announce the appointment of Leigh Terry as CEO of IPG Mediabrands, Asia Pacific. Leigh is a true media innovator and proven leader with over 25 years’ experience in transforming businesses across Europe and the Pacific.
Over the next five years, Asia Pacific (APAC) will be a key priority for IPG Mediabrands as the region holds enormous potential for our clients and our businesses. We look forward to Leigh expanding our operations and elevating our offerings across this critical region.
Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels.
IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon.
Reprise and Cadreon made a good effort to work together, with Reprise handing off data trend reports for Cadreon to consider during its programmatic buys. But the process was…well, a bit of a process.
Talent is a key differentiator for agencies, and yet talent management remains a major challenge in the industry. LinkedIn invited some of the most brilliant minds in the advertising world to share their perspective on this very important topic. What are top agencies worldwide doing to attract, develop and retain great talent in today’s incredibly
Anjali Hegde is a well-known name in the country’s digital media industry. A professional with 15 years of experience across all aspects of digital media and marketing, Hegde was recently given charge to steer the launch of Ansible Mobile in India. Hegde, who has been a part of IPG Mediabrands since over a decade now,
Facebook use is usually frowned upon during office hours, but IPG Mediabrands Canada is asking its staff to spend more time than ever with the social media platform. But it’s not all status updates and likes, as Interpublic Group’s media arm has become the first agency to implement company-wide training on Facebook’s one-year-old training and
Advertising is largely about confidence. Despite the proven relationship between advertising and sales, advertisers typically cut marketing budgets when the economic climate takes a turn for the worst. That’s because advertising spend has always been closely tethered to consumer confidence. The logic goes something like this: When consumers are confident about the economy they spend
National Day Parade (NDP), the annual event that aims to reach and impact Singaporean pride ahead of its independence day, has partnered Rally Singapore as its social media agency this year.Rally is the social media arm of IPG Mediabrands Singapore. The appointment involves integrated content strategy for all official NDP social media platforms. Lieutenant-Colonel Shane
IPG Mediabrands has hired Ben Hui as head of digital performance in Hong Kong, leading implementation and integration of paid media across platforms including display, mobile, social, programmatic and SEM for key local accounts such as Coca Cola, J&J, Cerebos etc. Hui joins the agency from Zenith Optimedia (ZO) Hong Kong, where he served as
CANNES, FRANCE — Google is the top brand poised to succeed in the future, according to IPG Mediabrands’ inaugural D100 report in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things Catch On. The report – released during the Cannes
Former CEO of UM Australia Mat Baxter has taken aim at the organisers of the Cannes Lions, claiming the biggest international advertising event has “lost it way” and questioning the value of the “never-ending party” it has become. In a strongly worded opinion piece published on LinkedIn, Baxter who is serving as a judge for