IPG Mediabrands

Empathy, transparency in dealings and remaining connected with consumers top of mind, say Sam Balsara, Shashi Sinha, Ashish Bhasin and Amer Jaleel on exchange4media’s first webinar. Here’s what Sam Balsara, Chairman and MD, Madison World; Shashi Sinha, CEO, IPG Mediabrands India; Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, and Amer Jaleel, Group

Opinion: A peek into the future

April 6, 2020 | Share this article

We are all finding ways to retain our working connectivity and culture throughout this period, and while our environmental constraints continue to evolve on a daily basis, and many of you, like myself, now find yourselves working from home. One hopes that across the communications industry, challenging times will become a springboard for creativity and

KFC has partnered with Reprise Digital and Universal McCann (UM), both agencies under the IPG Mediabrands network, to launch its social-led #KepciKitchen campaign. The campaign aims to inspire Malaysians to get creative with their KFC meals while staying at home, and encourages them to try published recipes by KFC and share their own recipes and photos

A new report from Magna recaps the latest economic forecasts for 2020 and what the industry should expect in terms of the relative severity of the COVID-19 impact. IPG Mediabrands’ Magna, which provides strategic investment and media intelligence for agencies and brands, has published a new report delving into the impacts of COVID-19 on the

IPG Mediabrands media agency Initiative has won a competitive pitch for Pernod Ricard Winemakers’ account, the world’s second-largest wine and spirits seller. With the win, which takes effect on 1 April, Initiative becomes the agency of record across a portfolio including Absolut Vodka, Jameson, Malibu, G.H. Mumm, and Jacob’s Creek. Link to main Article

IPG Mediabrands’ media agency Initiative has promoted Jeff Franco as the head of Initiative Singapore and regional managing partner Initiative APAC. He last helmed the role of regional growth director of Initiative APAC. In his new role, Franco (pictured) will be responsible for driving the growth agenda for the Initiative Singapore office, as well as

IPG Mediabrands’ APAC boss Leigh Terry has warned of a “knock-on effect” as concerns around the Coronavirus spread to consumer and business confidence. Major brands including Apple, Qantas, Salesforce, Facebook and Hyundai are just some of the brands feeling the sting. It’s too early to gauge just how great the impact will be on marketing

IPG Mediabrands agencies Initiative and Magna have both made senior executive appointments in Australia. Simon Reid has been appointed as national head of partnerships for media agency Initiative and Nick Durrant has been appointed general manager of investment at Magna, the investment and intelligence division of IPG Mediabrands Australia. Both executives are already working within