Cadreon

IPG Mediabrands Malaysia’s adtech unit, Cadreon, has named Micaela Soyza (pictured) campaign director. In her new role, she will focus efforts across all IPG Mediabrands client pods, infusing media strategy with the latest and best programmatic approaches and technologies. She is also responsible for translating brand campaigns into measurable digital KPIs, and supporting flawless execution

Smart humans key to the data

August 19, 2019 | Share this article

UM Australia chief executive Fiona Johnston claims the turnaround strategy at the company has started to pay dividends, but says the industry is still struggling to come to grips with the data -explosion taking over advertising. The company, a division of IPG Mediabrands, has secured 10 new clients, including the Australian government, Maserati, Just Eat,

In September of 2018, the Supreme Court in India repealed Section 377 delivering a sense of freedom to millions of LGBTQIA+ people in the country by granting them constitutional equality. While India today marks the nation’s 73rd Independence Day it is the Pride community’s first. To commemorate this, prominent community members and a few of

UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide closed their doors for the day as employees volunteered at philanthropic organisations around the world. Originally launched in 2016 under UM’s corporate social responsibility initiative, Better World, the agency’s annual

WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture. We’ve all heard of it. We all know it. Equality drives creativity, fosters empathy and helps build employee and customer loyalty. If you need the statistic to prove it: of those who say that their company provides equal opportunities, 65%

IPG Mediabrands’ Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs. IPG Mediabrands has become the first of three major advertising groups to increase its 2019 global advertising forecast—from a prediction of 4.7% growth in December 2018 to 5% today. The agency’s insight arm Magna has predicted that global

Rohto-Mentholatum Malaysia, a manufacturer and marketer of non-prescription drugs and healthcare products, has appointed BPN to provide integrated media services. It will also further explore other opportunities within IPG Mediabrands’ offerings across social media management and services, campaign planning and digital strategy. View the Full Article

IPG Mediabrands Ad Tech specialist unit, Cadreon, has announced two major leadership promotions. Jonathan Beh has been elevated to CEO of Cadreon China, and Allan Lina to head of Cadreon Philippines. Beh has already been heading up activities Cadreon China for just over a year and has been credited internally for being a pivotal catalyst