IPG Mediabrands

IPG Womens Leadership Network Australia

March 7, 2019 | Share this article

The The IPG Womens Leadership Network in #Australia share the purpose and mission of coming together to support, educate and empower one another to make real change and foster opportunities for everyone. #IWD2019 #BalanceforBetter in #Australia share the purpose and mission of coming together to support, educate and empower one another to make real change

Reprise has won the creative and digital account for Artline, following a competitive tender process. The appointment for the IPG Mediabrands-owned agency comes following the $1.9 million Monash University media account win last month. Reprise also earned a spot on the $36.4 million South Australian Government media panel in February. Following its win, the agency

A pro bono campaign led by IPG Mediabrands aims to raise awareness in the ‘myopia capital of the world”. If myopia had a visible symptom like the nightmarish one depicted in this Singapore ad campaign, more people would be aware of it and acting to stop it. And if that were the case, then this

We explore some of the major preoccupations of today’s media-agency world, from consultancy expansion to building the right talent pipeline. The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new

McCann and UM parent company Interpublic has reported strong financial results, reporting 7.1% organic revenue growth (to $2.4 billion) for the fourth quarter and a 5.5% increase (to $8 billion) for the full year. Annual operating income rose 7.5% to $1.01 billion. The results continue an upswing in fortunes for the world’s fourth-largest ad holding

The 4As Singapore has announced that David Haddad, CEO IPG Mediabrands Singapore, has been appointed to the role of Chairperson for the Singapore Media Awards (SMA) 2019. With 17 years industry experience Haddad (pictured) had led UM Sydney prior to relocating to Singapore in 2016 to head the IPG Mediabrands operation including agencies UM, Initiative

Pretty awards all in a row

January 3, 2019 | Share this article

IPG Mediabrands scoops gold prizes one after another ONE after another. That seems to describe the awards that IPG Mediabrands Malaysia’s group agencies have been winning of late. The victory does not stop here. IPG Mediabrands’ full service global media agency Universal McCann (UM) this month bagged its latest accolade where it struck gold for

Latest forecast significantly upgrades adspend growth for next year, though certain Asian markets will stall. Asia-Pacific is set to see 7.1% growth in adspend in 2019, according to Magna’s latest report, up from the 6% predicted six months ago. That growth is slower than the 7.7% predicted by the end of 2018, which the Magna

They’re often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don’t have to be this way. Here’s how the function can work well within the value chain. A word cloud of the phrases most commonly associated with marketing procurement services might quite likely feature “doomed”, “off to the tower” and