IPG Mediabrands

PETALING JAYA: With two-thirds of the population on the Internet and social media gaining stronger ground in the country, influencer marketing is one of the avenues employed by marketers to deepen their brand presence and to boost bottom lines. Over the past few years, this marketing channel has been used to mobilise brands and to

IPG Mediabrands hires CEO for HK and Taiwan

January 9, 2020 | Share this article

IPG Mediabrands has hired Ben Kwan as CEO for Hong Kong and Taiwan. He joins from GroupM, where he was MD and board member in Zurich, Switzerland. Kwan has experience in the US, China and Europe. Leigh Terry, CEO of IPG Mediabrands APAC called him an “entrepreneurial leader” with demonstrated ability to “harness the collective

Australian actor Eric Bana has lent his voice to a series of radio and TV ads to drive donations to the Gippsland Emergency Relief Fund (GERF), as bushfires continue to devastate the Victorian region. As of this morning, the campaign has already brought in more than $1m in donations. On Friday, TBWA’s Melbourne CEO, Kimberlee

Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD. Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas

IPG Mediabrands Names Chris Chen as CEO in China

November 13, 2019 | Share this article

IPG Mediabrands has appointed Chris Chen as its new CEO in China following the departure of Tom Wan slated for the end of this year. This marks a return to the company for Chen, who will be based in Shanghai and report to Leigh Terry, CEO IPG Mediabrands APAC. Chen was previously COO and CFO