Cadreon

WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture. We’ve all heard of it. We all know it. Equality drives creativity, fosters empathy and helps build employee and customer loyalty. If you need the statistic to prove it: of those who say that their company provides equal opportunities, 65%

IPG Mediabrands’ Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs. IPG Mediabrands has become the first of three major advertising groups to increase its 2019 global advertising forecast—from a prediction of 4.7% growth in December 2018 to 5% today. The agency’s insight arm Magna has predicted that global

Rohto-Mentholatum Malaysia, a manufacturer and marketer of non-prescription drugs and healthcare products, has appointed BPN to provide integrated media services. It will also further explore other opportunities within IPG Mediabrands’ offerings across social media management and services, campaign planning and digital strategy. View the Full Article

IPG Mediabrands Ad Tech specialist unit, Cadreon, has announced two major leadership promotions. Jonathan Beh has been elevated to CEO of Cadreon China, and Allan Lina to head of Cadreon Philippines. Beh has already been heading up activities Cadreon China for just over a year and has been credited internally for being a pivotal catalyst

Malaysia’s Eid celebrations – referred to as Hari Raya – are marked by family reunions, visits to relatives, and of course lots of delicious traditional food. Hari Raya is also, according to marketing gurus, a prime period for big brands, telecoms firms and even government-linked corporations, as it’s one of the few times a year

Be the Ally

May 28, 2019 | Share this article

IPG Women’s Leadership Network, in collaboration with Facebook, hosted an event titled, “Be the Ally.” The audience included over 80 people from across 18 IPG companies. The event was a mixture of activities designed to make us think about the impact and related responsibility of our behaviors and communication styles. View the Full Article