Interactive Avenues

Interactive Avenues, a Reprise network company, the digital arm of IPG Mediabrands, has bagged the digital mandate of spice brand Everest following a competitive pitch. The account will be handled from the agency’s Mumbai office. Everest wants to create a strong and impactful brand presence on digital platforms. View the Full Article

Interactive Avenues – A Reprise Network Company and Xiaomi’s digital agency – has created an industry-first Knockout Bot for the launch of Redmi K20 series. The Knockout Bot is an innovative and strategic solution that let customers know everything about the device through an immersive chat as if they were at the store or talking

In September of 2018, the Supreme Court in India repealed Section 377 delivering a sense of freedom to millions of LGBTQIA+ people in the country by granting them constitutional equality. While India today marks the nation’s 73rd Independence Day it is the Pride community’s first. To commemorate this, prominent community members and a few of

Following the merger of IDFC Bank and Capital First, the financial institution created a new entity – IDFC FIRST Bank and a new proposition – #AlwaysYouFirst. To promote this new customer-first approach and its 7% p.a. savings account, Interactive Avenues – a Reprise Network Company, which is the digital arm of IPG Mediabrands, took to