Initiative

Initiative Wins Cancer Council Media Account

May 23, 2016 | Share this article

Cancer Council Australia has appointed Initiative to manage its national fundraising media portfolio after a competitive pitch. Previously a number of media agencies worked for the charity on an ad hoc basis. The Cancer Council Australia spends close to $4 million on media each year, separate to the $8 million spent by state affiliates, according

Initiative Australia has announced the appointment of Marcelle Gomez as managing director of Initiative Sydney. Gomez is currently national chief implementation and investment officer of Initiative Australia and her new appointment is effective immediately. Says Lee Leggett, CEO, Initiative Australia: “The most important part of my job is talent. And the most rewarding part of

IPG Mediabrands’ full-service global media agency, Initiative has made a major hire for its strategy capabilities, with the appointment of Kate Bower as Global Chief Strategy Officer. In this role, Kate will oversee the evolution of Initiative’s client offerings, products and tools, and partner with the new business team to continue to drive growth for

Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong following a pitch. The outcome of the pitch, which launched in October last year and was managed by pitch consultant R3, reduces a roster of eight agencies to one and marks the first time the consumer

Initiative Australia has created two new roles in the agency’s national management team, naming Geoff Clarke as chief operating officer and Hannah Rook as national head of digital. Clarke has been client partner at Initiative and Rook is formerly head of marketing communications for retailer Harvey Norman. Says Lee Leggett, CEO, Inititive Australia: “These appointments

Initiative wins at Festival of Media MENA 2016

April 26, 2016 | Share this article

Initiative has won Gold, Silver and Bronze awards at The Festival of Media MENA 2016 awards. The winning campaigns cover three categories, including Best Entertainment Platform, Best Use of Video and the Effectiveness Award. The winning Gold award for Best Use of Video was awarded to Initiative’s The Green Genie campaign for telecommunications company, Etisalat.

Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s. Best Entertainment Platform Sing for Abdo (Silver) Dubai Media Incorporated by Initiative Media Middle East Best Communications Strategy Johnson’s Baby Bath Time Song (Silver) Johnson’s Baby by J3 MENA Best Engagement Strategy Fanta Gaming Masters (Gold) Fanta by UM MENA

Initiative is delighted to welcome Christian Scholz as new CEO of Initiative Germany (Hamburg). As a results-driven, energetic and business growth oriented manager, Christian is a prestigious and experienced industry veteran. Starting his new position as CEO of Initiative Germany in October 2016, Christian will continue the successful growth of the agency. Together with Mathias

The fifth edition of IMPACT’s Most Influential Women list was unveiled in Mumbai on Wednesday at a high level industry gathering. The event was presented by Colors and powered by Dainik Bhaskar, along with banking partner Kotak Mahindra Bank and associate partners SAB and 9X. The list was put together by a jury of most

Harmon Netherlands announced that Initiative Netherlands has won their business, as the result of an international pitch. The partnership includes a broad range of media services such as strategy, insights, branded content and the planning and procurement of all media. Harman designs and manufactures consumer audio products and systems for the automotive and music industry.