Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s. Best Entertainment Platform Sing for Abdo (Silver) Dubai Media Incorporated by Initiative Media Middle East Best Communications Strategy Johnson’s Baby Bath Time Song (Silver) Johnson’s Baby by J3 MENA Best Engagement Strategy Fanta Gaming Masters (Gold) Fanta by UM MENA

Initiative is delighted to welcome Christian Scholz as new CEO of Initiative Germany (Hamburg). As a results-driven, energetic and business growth oriented manager, Christian is a prestigious and experienced industry veteran. Starting his new position as CEO of Initiative Germany in October 2016, Christian will continue the successful growth of the agency. Together with Mathias

The fifth edition of IMPACT’s Most Influential Women list was unveiled in Mumbai on Wednesday at a high level industry gathering. The event was presented by Colors and powered by Dainik Bhaskar, along with banking partner Kotak Mahindra Bank and associate partners SAB and 9X. The list was put together by a jury of most

Harmon Netherlands announced that Initiative Netherlands has won their business, as the result of an international pitch. The partnership includes a broad range of media services such as strategy, insights, branded content and the planning and procurement of all media. Harman designs and manufactures consumer audio products and systems for the automotive and music industry.

UM, Initiative and Ensemble teams, together with diversified services of Rally and Ingenuity, shined at the Festival of Media event in Singapore, clinching nine awards, including the coveted Campaign of the Year: How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger. In all,

Initiative Greece Wins at the Ermis Awards

March 9, 2016 | Share this article

Initiative in Greece had a successful evening at the Ermis Awards 2016, one of the most prestigious awards of the year in the country. Initiative took home a Silver award for Best Use of Social Media for their work with Coca Cola and 3E’s “Amita Motion’s Positive Energy Day.” Amita Motion, launched by Coca-Cola in

Initiative Named # 1 in New Business in Latin America

February 10, 2016 | Share this article

Initiative , the global communications network IPG Mediabrands and part of Interpublic Group of Companies , was named # 1 agency performance in new business in Latin America in 2015. The consultancy R3 New Business League evaluated more than 7,000 accounts globally in over six continents. R3 exhaustively monitors the behavior of new business monthly,