Ansible

IPG Mediabrands has received an impressive total of 30 shortlists for the upcoming Festival of Media Global Awards. Coming off a strong showing at Festival of Media APAC awards, this is more testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by UM, Initiative, Cadreon and Ansible; with 9 of the finalists coming from the IPG Mediabrands Asia-Pacific region.

Section Category Entry title Entering Company Entering Country
CONTENT Best Branded Content Creation Award LISTERINE “Bring Out the Bold” UM Philippines
CONTENT Best Branded Content Creation Award The Person Who Changed My Life UM USA
CONTENT Best Use of Content Share a Coke, Share a Song UM USA
CONTENT Best User Generated Content Share a Coke, Share a Song UM USA
INSIGHT Best Insight Award Bittersweet Pies UM Romania
INSIGHT Best Not-For-Profit Campaign Doorstep School: A street naming event for Social Change Lodestar UM India
INSIGHT Best Targeted Campaign Clean & Clear #SeeTheRealMe Arab teens get social J3 MENA UAE
INSIGHT The Creative Use of Data Award Benadryl – Compass UM London UK
INSIGHT The Creative Use of Data Award Sound of the Suburbs UM Sydney Australia
INSIGHT The Utility/Public Service Award Bittersweet Pies UM Romania
MEDIA Best Engagement Strategy Bittersweet Pies UM Romania
MEDIA Best Engagement Strategy Short Films Potatoes Disappearing Initiative Colombia
MEDIA Best Event/Experiential Campaign Big C: At the Heart of the Matter UM Thailand
MEDIA Best Event/Experiential Campaign Doorstep School: A street naming event for Social Change Lodestar UM India
MEDIA Best Media Partnership Award Dove’s Colourful Partnership Initiative Argentina
MEDIA Best Media Partnership Award The Late Shift UM Sydney Australia
MEDIA Best Use of an Influencer A new Axe for a new man Initiative Uruguay
MEDIA Best Use of an Influencer Share a Coke, Share a Song UM USA
MEDIA Best Use of an Influencer Wiggles UM Sydney Australia
MEDIA Best Use of Traditional Media Axe Visual Radio Initiative Argentina
MEDIA Best Use of Traditional Media Sprite Cricket Stars Radio Hijack UM MENA UAE
MEDIA Best Use of Traditional Media The Late Shift UM Sydney Australia
MEDIA Best Use of Video The coolest way to freeze hunger Initiative Mexico
MEDIA The Creative Use of Media Award The Field Trip to Mars UM USA
TECHNOLOGY Best Use of Geo-Location Hyundai Dealer Stealer Ansible Australia
TECHNOLOGY Best Use of Mobile Absolut Buenos Aires UM Argentina
TECHNOLOGY Best Use of New Technology The Field Trip to Mars UM USA
TECHNOLOGY Best Use of Programmatic Technology Cleaning expert needed? Cadreon Argentina
TECHNOLOGY Best Use of Programmatic Technology Dove’s Programmatic Colours Initiative Argentina
TECHNOLOGY Best Use of Programmatic Technology The coolest way to freeze hunger Initiative Mexico

The Festival of Media APAC 2017 award winners have been released and IPG Mediabrands once again demonstrated its dynamism, collecting 13 awards for our best-in-class work.

UM and Initiative combined to earn four gold, seven silver and two bronze for cases from Australia, India, Malaysia and Thailand.

UM Sydney’s “The Late Shift” for New South Wales Transport was IPG Mediabrands’ big winner, collecting gold for Best Use of Traditional Media, Best Use of Content and The Creative Use of Media Award.

UM Sydney, Transport for New South Wales, “The Late Shift”

GOLD: Best Use of Traditional Media

GOLD: Best Use of Content

GOLD: The Creative Use of Media Award

Lodestar UM, Door Step School, “A Street Naming Event For Social Change”

GOLD: Best Non-For-Profit Campaign

SILVER: Best Event/Experiential Campaign

UM Sydney, LEGO, “Make LEGO the Star of Christmas”

SILVER: Best Communications Strategy

SILVER: The Creative Use of Media Award

Initiative Malaysia, Maxis, “Maxis Reads Minds Using ‘Zero Moment of Travel’”

SILVER: Best Targeted Campaign

Initiative Malaysia, Maxis, “Rojak 360”

SILVER: Best Use of Video

Initiative Thailand, Krungsri First Choice, “I Want Mother’s Day Too”

SILVER: Best Use of Content

UM Thailand, Big C, “At the Heart of the Matter”

SILVER: Best Use of an Influencer

Initiative Malaysia, Maxis, “Maxis Kongsi Home – Building Hope One Home at a Time”

BRONZE: The Utility/Public Service Award

UM Sydney, Art Gallery of NSW, “The Greats”

BRONZE: Best Engagement Strategy

IPG Mediabrands has received an impressive total of 26 shortlists for the upcoming Festival of Media APAC Awards. A testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by Ansible, Initiative, Mediabrands Society and UM.

Festival of Media APAC Shortlists

Best Communications Strategy

Make Lego the Star of Christmas for LEGO, UM Sydney

Best Engagement Strategy

Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally

The Greats for Art Gallery of New South Wales, UM Sydney

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Event/Experiential Campaign

Door Step School for Door Step School, Lodestar UM

Introduce the PokeMobile for Hotlink, Initiative Malaysia

Best Non-For-Profit Campaign

Door Step School for Door Step School, Lodestar UM

Best Social Media Strategy

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Targeted Campaign

Maxis Reads Minds Using ‘Zero Moment of Travel’ for Maxis. Initiative Malaysia

Best Use of an Influencer

Big C at the Heart of the Matter for Big C, UM Thailand

Bring Out the Bold for Listerine, UM Philppines

Best Use of Content

The Late Shift for Transportation New South Wales, UM Sydney

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Best Use of Digital Media

Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally

Best Use of Gamification

UGG Hug for UGG. UM China

Game of S, M, L or XL for Drypers, Mediabrands Society Malaysia

Best Use of Traditional Media

The Late Shift for Transportation New South Wales, UM Sydney

Best Use of Video

Big C at the Heart of the Matter for Big C, UM Thailand

Bring Out the Bold for Listerine, UM Philppines

Rojak 360 for Maxis, Initiative Malaysia

Best Insight Award

I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand

Creative Use of Media Award

Make LEGO the Star of Christmas for LEGO, UM Sydney

The Late Shift for Transportation New South Wales, UM Sydney

Building Hope One Home at a Time for Maxis, Initiative Malaysia

The Effectiveness Award

Hyundai Dealer Stealer for Hyundai Motors, Ansible Australia

The Utility/Public Service Award

Building Hope One Home at a Time for Maxis, Initiative Malaysia

The Festival of Media APAC Awards will be handed out on March 22 in Singapore

Best of luck to all of our finalists!

At the first Malaysian YouTube Ads Awards held recently, Maxis and IPG Mediabrands agencies Ensemble and Initiative had a landslide victory across a number of categories.

For the first time ever, Malaysian brands and agencies were celebrated for their outstanding ad creation on Malaysia’s most popular video platform, YouTube. The awards were not only judged on their average view time and view through rate, but also on a number of qualitative criteria including the emotional story, interactivity and conversational elements for the audience.

IPG Mediabrands agencies picked up a total of five of the nine wins on the day, and were finalists across a number of other categories.

Initiative Thailand hires new CEO

December 14, 2016 | Share this article

Malee Kittipongpisal has been appointed the new CEO of Initiative Thailand. Ms Kittipongpisal brings with her 25 years of experience, which includes a 16-yr stint under Group M’s umbrella. She joins the IPG Mediabrands team of newly promoted IPG Mediabrands Thailand Group CEO Tharaputh Charuvatana and Chairman Wannee Ruttanaphon.

“It’s an honor to work closely with Thai media legends, especially with Wannee Ruttanaphon, who is a respected figure throughout the industry. This is a very important stage in my career and this move brings with it challenges that appeals to me greatly,” Ms Kittipongpisal states.

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Initiative has won the Specsavers media account after a competitive pitch. Initiative beat incumbent MediaCom, UM and Carat to the $20 million.

Initiative’s Melbourne office will manage all of Specsavers media communications in Australia and work in partnership with Specsavers’ marketing team and creative agency Cummins&Partners.

“We are delighted to have been appointed to work with Specsavers. They are a great business and have demonstrated through the pitch process how important and valued marketing is to their success and we look forward to helping drive that into the future,” Initiative Melbourne managing director Stephen Fisher said.

Live from the Cannes Lions Festival of Creativity, Ann Nurock spoke with Marc Taback, CEO of Initiative Media, about his experience in judging work entered into the Media Lions category and the importance of properly packaging your media award entries so that they resonate with the judges, who often view hundreds of piece of work

As he walks the halls of the Palais des Festivals convention center at Cannes, Kris Magel hopes “to be inspired” by examples of how data are informing the best advertising work in the world. As opposed to simply meeting with other executives who also have traveled to France for the annual creative pilgrimage, “I’m going

Having long said goodbye to digital and television media buys based purely on age/sex demographics, the more pertinent parameters are now passion and partnerships. So says the president of U.S. operations for Initiative, the media strategy and investment unit of Interpublic Group. “I don’t think we’ve made a decision about linear TV buying or digital