Initiative has appointed Alok Sinha as chief strategy officer. Sinha will be driving Initiative’s strategic planning nationally. He moves from Ogilvy where he headed strategy for the northern region as president – planning. Shashi Sinha, CEO, IPG Mediabrands, said, “Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media

Initiative has appointed Richard Zhang, to Managing Director Initiative Shanghai. In his new position as Managing Director Initiative Shanghai, Zhang will take a lead on integrated agency direction including client relationship management, business growth and development. Will Anstee, President Initiative APAC commented, “I am incredibly excited to welcome Richard to Initiative China. His media intelligence

Initiative announce the promotion of Arun Sharma to the role of chief operating officer (COO) for the Delhi region. As senior partner of Initiative, Sharma played a pivotal role in spearheading one of the top clients of the agency, Reckitt Benckiser. Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched

India’s leading media agency, Initiative, part of the Interpublic Group’s media management network IPG Mediabrands has announced a major elevation and restructuring. Vaishali Verma, chief operating officer, Initiative has been promoted as the chief executive officer of the agency. Verma will report to Shashi Sinha, CEO, IPG Mediabrands India and will oversee the entire India

B&T’s Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Today we meet Initiative partnerships executive, Nick Archer View the Full Article

Women In Media Profile: Olivia Warren

April 20, 2018 | Share this article

Women are vital to any industry, especially this one. And B&T doesn’t think it’s right that some of these women aren’t recognised for their inspiring efforts every day. So come one, come all, because we’ve got some killer women to showcase! View the Full Article

Initiative Perth has brought Heather Lawson on board as group account director, where she will lead the RAC account and several key client teams within the agency. Lawson joins the IPG Mediabrands agency from OMD Western Australia, where she was senior account manager working across clients including HBF, Lotterywest, Tourism of WA and St Ives.

IPG Mediabrands Malaysia agencies Universal McCann (UM) and Initiative including BPN have topped Recma’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia. The qualitative evaluation, which is published twice yearly, cements IPG Mediabrands as the leading network with a qualitative score of 43 points,