Initiative

IPG Mediabrands Bag Four IAI Awards

May 10, 2019 | Share this article

On May 8th, IPG Mediabrands China walked away with four awards at the 19th IAI International Advertising Awards ceremony in Beijing. AMP (Audience Measurement Platform) has been highly recognized by the industry for its excellent market performance since its launch. Just after being awarded the Product of Digital Influence at the China Advertising Digital Awards,

Initiative Australia has further elevated its strategy capabilities with the appointment of international strategist and former Cannes Young Lions winner Jason Maggs as senior director of strategy. Maggs is formerly vice president, director of strategy and global good at Initiative New York where, in parallel with his client assignments, he developed a strong career in

Initiative wins Tourism Vancouver account

May 7, 2019 | Share this article

Tourism Vancouver has appointed Initiative Australia to its media account, following a successful collaborative ideation process with McCann West in Vancouver, Canada. The agency will work across Tourism Vancouver’s media strategy, planning and buying with a focus on digital media.

Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line. The portfolio covers cruise lines such as P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across both Australia and New Zealand. The account was previously held by GroupM’s Mediacom. “We look forward

Initiative Australia has named Chris Colter as national strategy director. Colter joins from fellow IPG Mediabrands agency UM, where he has held a number of roles since 2012, most recently as Sydney strategy director. In this role, he became known for his work on the Tourism Australia Dundee campaign. “We are delighted to have Chris

Swinburne University of Technology has appointed Initiative to oversee the University’s advertising portfolio, following a competitive tender process. The appointment sees Initiative continue as the advertising partner for Swinburne University of Technology, having won the business initially in 2015. Initiative’s multi-channel assignment for Swinburne University of Technology will see advertising strategy, planning and execution focused

Initiative Perth MD Luke O’Sullivan has named as one of Business News’ 40 under 40 winners for 2019. O’Sullivan was cited for his carefully-planned, team and client-centric approach to building the agency throughout 2018 – the agency’s best-ever year in the WA market. Its success in business development included being co-appointed to the Government of

RSH Global, headquartered in Kolkata, with three brands under its umbrella JOY, X-MEN and Karis; offers quality personal care products at affordable prices. Poulomi Roy, Chief Marketing Officer, RSH Global, said, “We at RSH Global are gearing up for the next phase of growth and have adopted a multi-fold strategy to achieve our business objectives.