India’s leading media agency, Initiative, part of the Interpublic Group’s media management network IPG Mediabrands has announced a major elevation and restructuring. Vaishali Verma, chief operating officer, Initiative has been promoted as the chief executive officer of the agency. Verma will report to Shashi Sinha, CEO, IPG Mediabrands India and will oversee the entire India

B&T’s Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Today we meet Initiative partnerships executive, Nick Archer View the Full Article

Women In Media Profile: Olivia Warren

April 20, 2018 | Share this article

Women are vital to any industry, especially this one. And B&T doesn’t think it’s right that some of these women aren’t recognised for their inspiring efforts every day. So come one, come all, because we’ve got some killer women to showcase! View the Full Article

Initiative Perth has brought Heather Lawson on board as group account director, where she will lead the RAC account and several key client teams within the agency. Lawson joins the IPG Mediabrands agency from OMD Western Australia, where she was senior account manager working across clients including HBF, Lotterywest, Tourism of WA and St Ives.

IPG Mediabrands Malaysia agencies Universal McCann (UM) and Initiative including BPN have topped Recma’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia. The qualitative evaluation, which is published twice yearly, cements IPG Mediabrands as the leading network with a qualitative score of 43 points,

Initiative names Will Anstee as APAC president

February 14, 2018 | Share this article

IPG Mediabrands Asia-Pacific has made another major change to its leadership with the move of chief growth officer Will Anstee to regional president of Initiative.

In a newly created role, Anstee will assume leadership of Initiative’s 13 APAC markets, reporting to IPG Mediabrands’ regional chief executive officer Leigh Terry and Mat Baxter, Initiative’s global boss.

IPG Mediabrands’s Initiative China has appointed David Johnson as Chief Strategy Officer.

A veteran in strategic planning, digital, content and research, Johnson (pictured) brings 20 years’ experience as a strategist in both creative and media agencies across Europe, China, North & SE Asia, Africa and ME, and has won multiple industry awards including a Cannes Gold Lion and three Effies.

Initiative has retained the Media account of, Consumer Health and Hygiene Company, Reckitt Benckiser (RB) India for fifth year in a row.

Initiative will continue to handle Media Planning and Buying duties, including digital, for all brands under RB, including recently acquired Mead Johnson Nutrition.

RB, which is expected to spend close to Rs 800 crore on advertising in 2018, calls for amedia pitch every year. Initiative won the account from incumbent Zenith Optemedia in December 2013 and has been retained as media agency of record (AOR) in every pitch since then.

According to sources close to the development, RB started the pitch process in September, where 5-6 agencies participated. Finally, the competition was between Dentsu, Publicis and IPG Mediabrands,” RB retaining the agency for a fifth year is a symbol of acknowledgment of the strategic approach, consumer insights, data analytics, and media efficiency of Initiative.

Initiative retains Jemena media account after review

December 21, 2017 | Share this article

Initiative has been reappointed to do the media strategy, planning and buying for infrastructure company Jemena.

Initiative first won the business in December 2013 and has now successfully defended the account twice.

Jemena builds, owns and manages a combination of major electricity, gas and water assets, including transportation assets, worth over $10.5 billion.

Both parties said they were pleased to continue the partnership.

Kate Hawke, Jemena’s marketing and customer communications manager, said: “Jemena and Initiative have evolved our partnership over the past four years as the challenges and opportunities in media communications have also advanced. In this review, the agency presented a superior view and strategies for our future media performance and we are delighted to be continuing the partnership.”